Implemention of Tri Hita Karana to increase room occupancy at Hilton Bali Resort

Dewa Ayu Indra Dewi (Armadea Resort & Villas Seminyak)
I Ketut Suarja (Politeknik Negeri Bali)
I Gusti Putu Sutarma (Politeknik Negeri Bali)
I Putu Krisna Arta Widana (Politeknik Negeri Bali)

International Journal of Green Tourism Research and Applications
Vol. 4 No. 2 (2022): December 2022

This study aimed to determine the effect of implementation of Balinese cultural value named Tri Hita Karana in increasing room occupancy at Hilton Bali Resort located in Nusa Dua, Bali. Data collection technique used were by questionnaire, interview, and document study and data analysis method were mixed (quantitative and qualitative) methods, with a concurrent mixed method strategy, especially the concurrent triangulation. The results of this study indicate that Tri Hita Karana in this hotel has a 16.6% effect on increasing room occupancy. It means Tri Hita Karana has a positive and significant effect on increasing the room occupancy.