KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT
Vol. 5 No. 1 (2023)

DOMPET DIGITAL SEBAGAI ALAT ALTERNATIF PEMBAYARAN NON-TUNAI PADA UMKM DI DESA PADANGSAMBIAN

Claudya Trihanura Pranurti (Universitas Pendidikan Nasional Denpasar)
Ida Nyoman Basmantra (Universitas Pendidikan Nasional)



Article Info

Publish Date
03 Jan 2023

Abstract

The Covid-19 pandemic that is currently ravaging Indonesia, especially in Bali, has caused Micro, Small, and Medium Enterprises who had not previously used digital platforms as an alternate method of payment to do so. The existing lack of understanding among MSMEsplayers in Padangsambian village regarding the usage of digital payment systems would almost surely reduce customer interest in transacting with the items on sale. As a result of the issues, there will be educational outreach on the benefits of digital payment platforms for MSMEs through the usage of an e-wallet. The purpose of this socialization is to increase the knowledge of MSMEs owners so that they can take advantage of the e-wallet platform as an alternative digital payment tool in the midst of a pandemic, so as to increase the effectiveness and attractiveness of consumers in making transactions. The method used is to implement a communication strategy to the owners of Micro,Small and Medium Enterprises (MSMEs). The results of this socialization will help MSMEs in Padangsambian village to increase sales and become more competitive in the digital era.

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Journal Info

Abbrev

KA

Publisher

Subject

Humanities Economics, Econometrics & Finance

Description

Kaibon Abhinaya : Jurnal Pengabdian Masyarakat ISSN 2657-1110, this Journal contains the results of community service and empowerment activities in the form of the application of various fields of science including education, economics, engineering, agriculture, social, humanities, and computers. ...