Proceeding International Seminar of Islamic Studies
INSIS 2 (January 2021)

THE EFFECT OF HALAL LABEL, PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION WARDAH COSMETICS

Mirza Astia Amri (Sekolah Tinggi Ekonomi dan Bisnis Islam (STEBIS) Al-Ulum Terpadu Medan)
Asiah Hasibuan (Sekolah Tinggi Ekonomi dan Bisnis Islam (STEBIS) Al-Ulum Terpadu Medan)

Article Info

Publish Date
13 Jan 2021

Abstract

This study aims to determine the effect of the halal label, product quality, and price on consumer satisfaction with wardah cosmetics. The method used is a quantitative approach method with multiple regression data analysis using independent variables including halal labels, product quality and prices that affect the dependent variable, namely consumer satisfaction with a total sample of 32 respondents. The results of the analysis stated that the halal label had an effect of 24.3% on customer satisfaction, product quality had an effect of 34.1% on satisfaction and price had no effect on satisfaction with a value of -9.84%.

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Journal Info
Proceeding International Seminar of Islamic Studies
Website

Abbrev

insis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

Description

Proceeding International Seminar of Islamic Studies, published by the Faculty of Islamic Religion, University of Muhammadiyah Sumatera Utara (UMSU), Medan, Indonesia, which includes articles on the scientific research field of Islamic studies and Islamic education, Islamic law, and Islamic ...