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All Journal Proceeding International Seminar of Islamic Studies
Mirza Astia Amri
Sekolah Tinggi Ekonomi dan Bisnis Islam (STEBIS) Al-Ulum Terpadu Medan
Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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THE EFFECT OF HALAL LABEL, PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION WARDAH COSMETICS Mirza Astia Amri; Asiah Hasibuan
Proceeding International Seminar of Islamic Studies INSIS 2 (January 2021)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This study aims to determine the effect of the halal label, product quality, and price on consumer satisfaction with wardah cosmetics. The method used is a quantitative approach method with multiple regression data analysis using independent variables including halal labels, product quality and prices that affect the dependent variable, namely consumer satisfaction with a total sample of 32 respondents. The results of the analysis stated that the halal label had an effect of 24.3% on customer satisfaction, product quality had an effect of 34.1% on satisfaction and price had no effect on satisfaction with a value of -9.84%.
Co-Authors Asiah Hasibuan