<![CDATA[Educational Institution manages education marketing properly in order to attract consumer interest. The aim of this research was to determine education marketing management in building a brand image to increase the interest of prospective students in Vocational Schools Islamic Center Cirebon. The method used in this research was descriptive qualitative method. Data collection techniques were in-depth interviews, in-depth observations and documentation studies. The data analysis techniques were data collection, data reduction, data presentation and data conclusions. It shown that the school implemented a process of planning, implementing, and supervising the school's marketing. In addition, schools also implemented supporting factors and minimized obstacles in building a brand image so that it could attract students' interest.]]>
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