Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Holistik: Journal For Islamic Social Sciences
Asep - Kurniawan
Manajemen Pendidikan Islam, Institut Agama Islam Negeri Syekh Nurjati Cirebon
Arts Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Manajemen Pemasaran Sekolah Menengah Kejuruan Islamic Center Cirebon Dalam Membangun Brand Image Untuk Meningkatkan Minat Calon Peserta Didik Asep - Kurniawan
Holistik Vol 6, No 2 (2022)
Publisher : LP2M IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/holistik.v6i1.8352

Abstract

Educational Institution manages education marketing properly in order to attract consumer interest. The aim of this research was to determine education marketing management in building a brand image to increase the interest of prospective students in Vocational Schools Islamic Center Cirebon. The method used in this research was descriptive qualitative method. Data collection techniques were in-depth interviews, in-depth observations and documentation studies. The data analysis techniques were data collection, data reduction, data presentation and data conclusions. It shown that the school implemented a process of planning, implementing, and supervising the school's marketing. In addition, schools also implemented supporting factors and minimized obstacles in building a brand image so that it could attract students' interest.
Co-Authors