Jurnal Ekonomi dan Bisnis Digital
Vol 1 No 2 (2022): JURNAL EKONOMI DAN BISNIS DIGITAL

The Role Of Influencers And Lifestyles In Influence Purchase Intention Of Shoppe And Tik –Tok Shop Users

Deviana Indah Sari (Unknown)

Article Info

Publish Date
29 Dec 2022

Abstract

Purpose of this article: . In this study, it aims to see how much influence influencers and lifestyle have in influencing the purchase intention of marketplace usersMethodology The use of data in this study uses the IBM SPSS 25 for windows application with several stages of statistical testing through a distribution of 100 respondentsResult : The results of this study influencer and lifestyle simultaneously have a positive effect on the purchase intention of marketplace users, influencers partially have a positive effect on the purchase intention of marketplace users and lifestyle partially have a positive effect on the purchase intention of marketplace users.Keywords: Influencer, Lifestyle And Purchase Intention

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Journal Info
Jurnal Ekonomi dan Bisnis Digital
Website

Abbrev

ekobil

Publisher

PT. Smart Training Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

EKOBIL is intended to be the journal for publishing articles reporting the results of research and review article. The EKOBIL invites manuscripts in the various topics include, but not limited to, functional areas of Financial Management, Human Resources Management, Strategy Management, and ...