International Journal Administration, Business & Organization
Vol 3 No 3 (2022): IJABO

Pengaruh Sosial Media Pada Perkembangan E-Commerce di Lingkungan Mahasiswa

Yoga Bagus Pratama (Unknown)

Article Info

Publish Date
29 Dec 2022

Abstract

The purpose of this study was to determine the influence of social media on the development of e-commerce in the student environment. This research uses descriptive survey research. The population for this study were students. The data collection technique used a questionnaire with a total of 113 respondents. The analytical method used is simple linear regression analysis which aims to find the effect of variable x (social media) with variable y (e-commerce). The results of the analysis from each table are that variable x (social media) has an influence on variable y (e-commerce) by 35.8%.

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...