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Yoga Bagus Pratama
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Sosial Media Pada Perkembangan E-Commerce di Lingkungan Mahasiswa Yoga Bagus Pratama
International Journal Administration Business and Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.219

Abstract

The purpose of this study was to determine the influence of social media on the development of e-commerce in the student environment. This research uses descriptive survey research. The population for this study were students. The data collection technique used a questionnaire with a total of 113 respondents. The analytical method used is simple linear regression analysis which aims to find the effect of variable x (social media) with variable y (e-commerce). The results of the analysis from each table are that variable x (social media) has an influence on variable y (e-commerce) by 35.8%.
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