Jurnal Scientia
Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November

THE INFLUENCE OF PRODUCT, SERVICE QUALITY AND PROMOTION ON THE CUSTOMER'S DECISION TO TAKE CREDIT (Case Study PT. Pegadaian Lamongan)

Eka Rizky Romadloni (Lamongan Islamic University)
Zulkifli Lubis (Lamongan Islamic University)
Danu Kusbndono (Lamongan Islamic University)

Article Info

Publish Date
30 Nov 2022

Abstract

This research aims to determine the influence of product, service quality, and promotion on the customer’s decision to take credit in PT. Pegadaian Lamongan. Sampling techniques usd are purposive sampling. So it can be know that only Promotion variable (X3) has a partial impact on Y variable. And simultaneous test has been peformed and the resulting value of F hitung (3,775) bigger than F table (2,71), the variable product, service quality, and promotion together would have a significant impact on the customer’s decision to take credit.

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Journal Info
Jurnal Scientia
Website

Abbrev

pendidikan

Publisher

SEAN INSTITUTE

Subject

Education Mathematics

Description

Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, ...