Journal of Community Dedication
Vol. 3 No. 1 (2023): FEBRUARI

SURVEY KEPUASAN KONSUMEN PADA KUALITAS LAYANAN FRONT OFFICE STAFF PT. MANDALA MULTIFINANCE, Tbk. CABANG MAKASSAR RAYA

Lukman Lukman (Fakultas Psikologi, Universitas Negeri Makassar, Indonesia)
Diva Amirah Nuzaibah (Fakultas Psikologi, Universitas Negeri Makassar, Indonesia)
Fadhilah Nurkhalishah (Fakultas Psikologi, Universitas Negeri Makassar, Indonesia)
Fadillah Putri Arisa (Fakultas Psikologi, Universitas Negeri Makassar, Indonesia)
Fatima Az’zahra A. Muh. Ilyas Sam (Fakultas Psikologi, Universitas Negeri Makassar, Indonesia)



Article Info

Publish Date
23 Dec 2022

Abstract

PT. Mandala Multifinance, Tbk. business-focused commercial finance company motorcycle financing, electronics, furniture, and other multipurpose financing. Image of a company is also influenced by consumer satisfaction itself. Consumer satisfaction can increase the intensity of purchases by consumers, thereby creating a level of satisfaction high consumers, it can create consumer loyalty. Consumer satisfaction survey carried out with the aim of evaluating the extent to which the level of customer satisfaction with the services provided by operational staff. The population in this study are consumers of PT. Mandala Multifinance, Tbk at the Makassar Raya branch (Makassar, Makassar 3, and Gowa) which received service from the front office staff. Sampling using non-probability sampling with accidental sampling technique. The number of samples in this study were 90 respondents. Research result which were analyzed using the Community Satisfaction Index (IKM) compiled by the Service Unit Government shows the results of the quality of service unit performance is very good. Insufficient company services to consumers, namely the response or speed in staff service,staff availability in serving, and initiatives in helping consumers. As for the advantages namely the comfort of the waiting room, the cleanliness of the waiting room and friendliness, courtesy, and attitude in service.

Copyrights © 2023






Journal Info

Abbrev

pkm

Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Social Sciences Other

Description

Journal of Community Dedication publishes articles from the results of community service activities in the scope of education, religion, social, anthropology, politics, economics, village assistance, assistance to educational institutions, health, computers, agriculture, plantations, and other ...