Bussman Journal : Indonesian Journal of Business and Management
Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023

ANALISIS STRATEGI PEMASARAN PADA PASAR GLOBAL

Putri Salsa Nabila (Universitas Islam Negeri Sumatera Utara)
Suhairi Suhairi (Universitas Islam Negeri Sumatera Utara)
Irfan Fadhilah (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
05 Jan 2023

Abstract

Globalization is a new challenge for companies in implementing marketing strategies. Because with globalization, companies are required to compete with world-class companies that have large capital and higher quality products. Currently, Indonesia is a target market for global companies to enjoy huge profits, while Indonesian companies are losing out in the competition. This study aims to obtain a global marketing strategy in the Indonesian market for Indonesian companies. The research method used is descriptive analysis method. The combination of adaptation of marketing strategy and standard marketing strategy is a global marketing strategy that is in accordance with market conditions in Indonesia

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Journal Info
Bussman Journal : Indonesian Journal of Business and Management
Website

Abbrev

home

Publisher

Gapenas Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...