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All Journal Bussman Journal : Indonesian Journal of Business and Management
Putri Salsa Nabila
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN PADA PASAR GLOBAL Putri Salsa Nabila; Suhairi Suhairi; Irfan Fadhilah
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.109

Abstract

Globalization is a new challenge for companies in implementing marketing strategies. Because with globalization, companies are required to compete with world-class companies that have large capital and higher quality products. Currently, Indonesia is a target market for global companies to enjoy huge profits, while Indonesian companies are losing out in the competition. This study aims to obtain a global marketing strategy in the Indonesian market for Indonesian companies. The research method used is descriptive analysis method. The combination of adaptation of marketing strategy and standard marketing strategy is a global marketing strategy that is in accordance with market conditions in Indonesia
Co-Authors Irfan Fadhilah