eCo-Buss
Vol. 5 No. 2 (2022): eCo-Buss

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Keputusan Konsumen Dalam Menggunakan Layanan Grabfood Di Batam

Serni Sari Septiati (Universitas Putera Batam)
Triana Ananda Rustam (Universitas Putera Batam)



Article Info

Publish Date
10 Dec 2022

Abstract

The study aimed to look out is it promotion and service qualiy affect the consument decision of using Grabfood service in Batam. Data collecting technique is by used by spreading out a whole list of questioner up to 138 respondant. data then analyzed using test of validity, reliable test, normal test, multicolinearity test, heterocedasticity test, multiple liniarregresion analytict, coeficient of determination analytic, t test and F test by using the help of software SPSS 26. This test obtained a calculated f value of 125.128, with table F the magnitude is 2.67. In this test, the relationship of all promotion, the quality of service on customer decision was fulfilled. This statement is supported by the calculated F which is higher than the F table, and the significant value is 0.000 which is fewer than 0.05. and that gave a conlusion that the promotion and service quality affect customer decision of using Grabfood service.

Copyrights © 2022






Journal Info

Abbrev

eb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus on the development of economic sciences especially ECommerce and Business, both scientific and practical review, so it is expected to become a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economic science in various ...