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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) EKONOMIS : Journal of Economics and Business Owner : Riset dan Jurnal Akuntansi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL PEMASARAN KOMPETITIF eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH KOHESI Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi JUPADAI : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Triana Ananda Rustam
Universitas Putera Batam
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Kualitas Pelayanan, Brand Image dan Promosi Terhadap Keputusan Pembelian Jasa Grab di Kota Batam Friscilla Sipayung; Triana Ananda Rustam
Jurnal Pemasaran Kompetitif Vol 5, No 2 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v5i2.17238

Abstract

Teknologi menjadi faktor utama saat ini, karena semua aktifitas yang dilakukan sehari-hari akan sangat erat kaitannya dengan teknologi. Di Indonesia, teknologi telah membawa banyak perubahan di berbagai bidang, terutama di sektor bisnis seperti bisnis transportasi. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, brand image , dan promosi terhadap keputusan pembelian jasa grab di kota Batam. Metode penilitian yang dipakai pada penelitian ini yaitu metode penelitian deskriptif dengan pendekatan kuantitatif. Teknik pengumpulan data dilakukan dengan cara penyebaran kuesioner terhadap 204 responden. Hasil penelitian ini menunjukkan nilai R square sebesar 0,793 atau 79,3% dari hasil tersebut diketahui kualitas pelayanan, brand image dan promosi berpengaruh terhadap keputusan pembelian sebesar 79,3% dan selebihnya sebesar 0,207 atau 20,7% dipengaruhi oleh variabel lain di luar penelitian. Hasil pada uji t kualitas pelayanan mempunyai nilai signifikan 0.232 > 0,05 dan t hitung 1,199 < t tabel 1,971 artinya bahwa variabel kulitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian. Variabel brand image mempunyai nilai signifikan 0,000 < 0,05  dan t hitung 4,111 < t tabel  1971 artinya yaitu variabel brand image berpengaruh signifikn terhadap keputusan pembelian. Variabel promosi mempunyai nilai signifikan 0,000 < 0,05 dan t hitung 9,735 > t tabel 1,971 artinya yaitu bahwa promosi berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan uji F hasil yang diperoleh nilai signifikansinya 0,000 < 0,05 dan nilai F hitung 255,044 >  nilai F tabel 3,04 artinya bahwa variabel kualitas pelaayanan, brand image dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian. 
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. TRANS RETAIL BELLA NURFADILA; TRIANA ANANDA RUSTAM
JURNAL ILMIAH KOHESI Vol 4 No 3 (2020): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

The main objective in this research is to find out partially and simultaneously the quality of service and promotion ofpurchasing decisions. The population and sample in this study were all customers who visited the Carrefour Kepri MallBatam from January 2019 to December, totaling 70,498 customers who visited. Furthermore, the sample withdrawaltechnique uses a random sample samling. Data collection techniques using a questionnaire questionnaire with a Likert scale.Data analysis with multiple linear regression analysis. The results showed that partially or simultaneously all independentvariables consisting of quality of service and promotion had a positive and significant effect on purchasing decisions atCarrefour Kepri Mall Batam
PENGARUH FASILITAS DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA PELABUHAN BATU AMPAR DI BATAM NELSI DALAME; TRIANA ANANDA RUSTAM
JURNAL ILMIAH KOHESI Vol 4 No 3 (2020): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

The development of the business world is currently experiencing a very rapid increase both engaged in manufacturing andservices. Customer satisfaction is the key in creating customer loyalty. To achieve customer satisfaction the company mustprovide good facilities and also describe good service quality so that it can create customer satisfaction. The purpose of thisstudy is to examine and analyze the effect of facilities and service quality on customer satisfaction. This research wasconducted at Batam's Batu Ampar Harbor. Data collection techniques using non-probability random sampling., And datacollection techniques using survey methods through questionnaires. Calculation of the number of samples can use theCochran formula. Data processing method uses multiple linear regression method with the help of SPSS (Product Solutionand Service Statistics) version 22. The test results prove that the facility has a significant and positive effect on customersatisfaction at a significance level of 0,000 <0.05, the quality of service has a significant and positive effect on satisfactionconsumers at a significance value of 0,000 <0.05 and at the same time facilities and service quality have a significant andpositive effect on customer satisfaction with a significance value of 0,000 <0.05.
Penyuluhan Pengelolaan Ekonomi Keluarga Pada Ibu-Ibu PKK Perumahan Villa Muka Kuning Batam Triana Ananda Rustam; Khadijah Khadijah
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.88

Abstract

This study aims to provide teaching about managing the family economy which is very important in the household. Basic lesson to financial management needs to be socialized and applied to the families of PKK mothers in the Villa Muka Kuning Batam Housing because with increased knowledge of how to organize and apply family financial records properly and correctly from an early age, PKK mothers at Villa Muka Kuning Batam Housing can prevent and limit unimportant financial expenditures, so that in the future there is no waste. During the visit, discussion with the head of RT 01 and regarding the appropriate schedule and time for the implementation of counseling. The service method used is to provide material about an introduction to simple financial management and governance for families, and discussions and questions and answers. The provision of this material is expected to be able to create awareness for PKK mothers in Villa Muka Kuning Housing Area RT 01 to be able to manage family finances properly and appropriately.
Pengaruh Kualitas Produk, Citra Merk dan Promosi terhadap Keputusan Pembelian Spare part pada Bengkel Aneka Motor Kabupatan Padang Pariaman Triana Ananda Rustam
Owner : Riset dan Jurnal Akuntansi Vol. 3 No. 2 (2019): Owner Volume 3 Nomor 2 Agustus 2019
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.733 KB) | DOI: 10.33395/owner.v3i2.159

Abstract

This study aims to determine how much influence the variable quality of the product, brand image and promotions simultaneously and partially on purchasing decisions motorcycle spare parts in the garage Aneka Motor Padang Pariaman. By using the method of data collection in the form of the questionnaire and the analysis method used is multiple linear regression analysis. The result showed that the variable quality of the product, brand image, and promotions significantly influence the purchasing decisions of spare parts in the motor workshop Aneka Motor Padang Pariaman, Marked with the R-value of 0.610 and Adjusted R Square of 0.351. This shows that there is influence between product quality, brand image, and promotions on purchasing decisions by 35.1 % while the remaining 64.9 % is influenced by other variables outside the study. Partial variable product quality and brand image positive and significant influence on purchasing decisions, while the sale does not significantly influence the purchase decision. Keywords : Quality Product, Brand And Promotion Buying Decision
Pengaruh Potongan Harga, Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Guardian Grand Nur Iswati; Triana Ananda Rustam
JURNAL EKUIVALENSI Vol. 8 No. 1 (2022): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ekuivalensi.v8i1.652

Abstract

Dalam perputaran era yang semakin modern, membuat pelaku bisnis meningkatkan daya persaingan dalam bisnis. Salah satu pelaku bisnis yaitu Guardian merupakan ritel farmasi yang bergerak di bidang kesehatan dan kecantikan. Tujuan dari penelitian ini supaya dapat menemukan pengaruh potongan harga, promosi penjualan, dan kualitas pelayanan terhadap kepuasan konsumen pada Guardian Grand Batam Mall. Teknik sampel yang dipakai ialah simple random sampling dimana menggunakan penyebaran kusioner ke 204 responden yaitu pengunjung yang berbelanja ke Guardian Grand Batam Mall. Analisis yang digunakan analisis regresi linier berganda dengan SPSS 25. Penelitian menghasilkan tingkat signifikan potongan harga sebesar 0,006 < 0,05, promosi penjualan menghasilkan tingkat signifikan 0,000 < 0,05, dan kualitas pelayanan tingkat signifikannya 0,000 < 0,05 yang berarti nilai signifikan ketiga variabel berpengaruh positif dan signifikan terhadap kepuasan konsumen. Dan berpengaruh simultan potongan harga, promosi penjualan, dan kualitas pelayanan terhadap kepuasan konsumen. Kata kunci: Potongan Harga, Promosi Penjualan, Kualitas Pelayanan, Kepuasan Konsumen
Pengaruh Kualitas Pelayanan, Kepercayaan dan Kepuasan Nasabah Terhadap Loyalitas Nasabah PT. Bravo Engineering Batam Carissa Alverina; Triana Ananda Rustam
eCo-Buss Vol. 4 No. 3 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i3.303

Abstract

Companies must pay attention to customers demand for the services offering. Company may following the desired also need of customers which were always change, creating producted design to meeting that are need and continuously study the possible benefits that will be obtained from the services provided. The ultimate goal of the steps taken by the company is to create improvements in service quality, trust, and customer satisfaction so this many customers remainng loyals to the good and services offering by the company. That studies aims to determining the effects of service quality, trust, and customer satisfaction on customer loyalty at PT Bravo Engineering Batam. That researches designed using researches designed and quantitatives researches methods. Data collections technique by distributed questionnaires to 123 respondents, namely customers of PT Bravo Engineering Batam. The results of these studies indicated that service quality (X1), trust (X2), and customer satisfaction (X3) partially and simultaneously has a significants effects on customer loyalty (Y). The resulting of the coefficients of determinations tests showed these service quality (X1), trust (X2), and customer satisfaction (X3) affect customer loyalty (Y). by 93.3 percents, while the rests is influence by other variables not examining in these studies.
Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sari Roti pada Indomaret Griya Piayu di Kota Batam Erik Nelson Sibuea; Triana Ananda Rustam
eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i1.305

Abstract

In today's era, there are many business people with similar product commodities. Products that are able to provide the highest satisfaction will definitely get a place in the hearts of consumers and can survive in the market. The purpose of this study was to find the effect of price, promotion, and product quality on the purchasing decision of Sari Roti at Indomaret Griya Piayu in Batam City. The sample technique used is simple random sampling which uses questionnaires to 206 respondents, namely visitors who shop at Indomaret Griya Piayu. The analysis used multiple linear regression analysis with SPSS 25. The results showed that the results of the significant level of price effect were 0.001 < 0.05, the effect of promotion resulted in a significant level of 0.01 < 0.05, and the product quality level of significance was 0.000 < 0.05. which means the significant value of the three variables has a positive and significant effect on purchasing decisions. And the simultaneous effect of price, promotion, and product quality on purchasing decisions.
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT Sanipak Indonesia Febriyanda Prasetya; Triana Ananda Rustam
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2592

Abstract

The study was conducted to understand the impact of work environment and discipline on the performance of PT Sanipak Indonesia employees through the use of random sampling method. The framework used for this study is the independent variable, in the form of work environment and discipline, and then  the dependent variable in the form of employee performance. The methods used are quantitative research methods and data dissemination techniques using questionnaires. To  sample using Slovin's formula and get a total of 171 respondents, then all data were examined through the use of SPSS version 25. The results in this study stated that the R square score of around 0.665 and 66.5% proves that there is an environmental impact along with work discipline on employee performance. The t-test on the work environment variable obtained a significant score of 0.000 <0.05 and  count t that was 8.214 > 1.974 t tabletated that the work environment had a good and significant impact on employee performance, while the work discipline variable got a significant score of 0.000 <0.05 count t which is 4.363 > table t 1.974 which states that work discipline has a good and significant impact on employee performance and the results of the F test have a score of F count 166,689 > 3.05 F table and a significant value of about 0.000b < 0.05 states that the work environment and work discipline are simultaneously has a good and drastic impact on employee performance.
THE EFFECT OF ORGANIZATIONAL CULTURE AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT PT SIIX ELECTRONICS INDONESIA Egi Ovando Ovando; Triana Ananda Rustam
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The performance of employees of PT SIIX Electronics Indonesia every month during 2021 occurred as much as damage to goods with an average percentage of 2.41% and the damage every month has a fluctuating target and the damage that occurs, employee performance is suspected to be due to organizational culture and also employee work discipline. The purpose of this research is to determine whether organizational culture and discipline have an influence on employee performance either partially or simultaneously at PT SIIX Electronics Indonesia. The type of research used in this study is descriptive research, this observation is in the form of causal symbolic associative observations, the source of data in this study is primary data using questionnaires, the sample used is probability sampling type, totaling 181 respondents. The analytical tool used is multiple linear regression with the help of SPSS 22. The results partially show organizational culture has an effect on employee performance with a value (6.952 > 1.653) and probability value (0.00 < 0.05), work discipline has an effect on employee performance. with a value (4.943 > 1.653) and a probability value (0.00 < 0.05). Simultaneously organizational culture and work discipline have a simultaneous effect on employee performance with a value (132,638 > 3.89) and probability (0.00 > 0.05). Conclusions according to the hypothesis that organizational culture partially has a significant effect on employee performance at PT SIIX Electronics Indonesia so that hypothesis H1 is accepted, work discipline partially has a significant influence on employee performance at PT SIIX Electronics Indonesia so hypothesis H2 is accepted, organizational culture and work discipline simultaneously has a significant influence on the performance of PT SIIX Electronics Indonesia employees so that the hypothesis H3 is accepted.
Co-Authors Agustina Agustina Anggun Permata Husda Asron Saputra BELLA NURFADILA Carissa Alverina Egi Ovando Ovando Erik Nelson Sibuea Febriyanda Prasetya Fenny Verawaty Friscilla Sipayung Hermaya Ompusunggu Hikmah Hikmah Khadijah Khadijah Natania Natania NELSI DALAME Nur Iswati Pani Handayani Purba Revina Br Silaban Sandra Tria Karinina Serni Sari Septiati Sindiah Sindiah Sri Widya Ningsih Sukati, Inda Vicky Vicky Winda Evyanto Yvonne Wangdra