International Journal of Management, Economic, Business and Accounting
Vol. 1 No. 1 (2022): International Journal of Management, Economic, Business and Accounting

RESPONSIVENESS MARKETING SALES TO CUSTOMER SATISFACTION

Akello Kayode Adeyemi (Unknown)

Article Info

Publish Date
13 Oct 2022

Abstract

Purpose of the study —This study aims to examine the effect of marketing responsiveness on customer satisfaction. Research method— Descriptive quantitative research type, the study was conducted by survey method by distributing questionnaires to 100 customers who visited during this research took place at automotive store. Result— The results of research on marketing responsiveness, show that positively significantly influences customer satisfaction. Conclusion— (R Square) of 0.75 or (75%). This shows that the percentage contribution of the influence of the independent variable (responsiveness) to the dependent variable (customer satisfaction) by 75%.

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Journal Info
International Journal of Management, Economic, Business and Accounting
Website

Abbrev

ijmeba

Publisher

PT. Berkah Digital Teknologi

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

International Journal of Management, Economic, Business and Accounting (IJMEBA) offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of ...