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All Journal International Journal of Management, Economic, Business and Accounting
Akello Kayode Adeyemi
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

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RESPONSIVENESS MARKETING SALES TO CUSTOMER SATISFACTION Akello Kayode Adeyemi
International Journal of Management, Economic, Business and Accounting Vol. 1 No. 1 (2022): International Journal of Management, Economic, Business and Accounting
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (967.735 KB) | DOI: 10.58468/ijmeba.v1i1.26

Abstract

Purpose of the study —This study aims to examine the effect of marketing responsiveness on customer satisfaction. Research method— Descriptive quantitative research type, the study was conducted by survey method by distributing questionnaires to 100 customers who visited during this research took place at automotive store. Result— The results of research on marketing responsiveness, show that positively significantly influences customer satisfaction. Conclusion— (R Square) of 0.75 or (75%). This shows that the percentage contribution of the influence of the independent variable (responsiveness) to the dependent variable (customer satisfaction) by 75%.
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