Jurnal Industri Pariwisata
Vol 5, No 2 (2023): JANUARY

ADVERTISEMENT EFFECTIVITY ANALYSIS ON FOODGRAM TOWARDS FOOD SELLING VOLUME (SURVEY ON ACCOUNT PROMOTION SERVICE USERS @DUNIAKULINERBDG)

Sri Wahyuni (Unknown)
Agus Sudono (Unknown)
Armandha Red (Unknown)

Article Info

Publish Date
21 Jan 2023

Abstract

The aim of this research is to analyze the dominant factors that affect advertising efficiency and to set up strategies to optimize those factors in order to increase sales volume. The research method used is the quantitative method with correlation studies and SWOT analysis. Researcher disseminate cohesion using simple random sampling techniques to 100 users of the foodgram @duniakulinerbdg account promotion service. The result shows that advertising efficiency on foodgram simultaneously affects sales volume with a ratio of 0.752, which means that it has a strong correlation level. Furthermore, the result of t-test partial proved that empathy and communication as sub variable of independent variabel partially effect sales volume. Thus, those two aspects need to be optimized when promoting their product through foodgram.

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Journal Info
Jurnal Industri Pariwisata
Website

Abbrev

pariwisata

Publisher

Universitas Sahid Jakarta

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Articles published on Jurnal Industri Pariwisata are based on research. This journal published by Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Sahid which is published twice every year. This journal is intended as one of the media in terms of publishing the results of research ...