The Effect of Service Quality on Customer Loyalty at BSI KCP Seunagan, Nagan Raya Regency

Nur Fajri Ifar (STIMI Meulaboh)
Siti Hajar (STIMI Meulaboh)
Ahmad Arkadius (STIMI Meulaboh)

Jurnal Inotera
Vol. 8 No. 1 (2023): January-June 2023

This study aims to determine the effect of service quality on customer loyalty at BSI KCP Seunagan Nagan Raya Regency. The dependent variable in this study is customer loyalty while the independent variable is service quality. The method used in this study is to use multiple linear regression. Based on the results of the study using the ANOVA test (F test) shows that the sig value <0.05, in other words H0 rejects, meaning that service quality affects customer loyalty BSI KCP Seunagan Nagan Raya Regency