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All Journal Jurnal Inotera
Ahmad Arkadius
STIMI Meulaboh
Computer Science & IT Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

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The Effect of Service Quality on Customer Loyalty at BSI KCP Seunagan, Nagan Raya Regency Nur Fajri Ifar; Siti Hajar; Ahmad Arkadius
Jurnal Inotera Vol. 8 No. 1 (2023): January-June 2023
Publisher : LPPM Politeknik Aceh Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31572/inotera.Vol8.Iss1.2023.ID197

Abstract

This study aims to determine the effect of service quality on customer loyalty at BSI KCP Seunagan Nagan Raya Regency. The dependent variable in this study is customer loyalty while the independent variable is service quality. The method used in this study is to use multiple linear regression. Based on the results of the study using the ANOVA test (F test) shows that the sig value <0.05, in other words H0 rejects, meaning that service quality affects customer loyalty BSI KCP Seunagan Nagan Raya Regency
Influence of Service Quality on Customer Loyalty at BSI KCP Imam Bonjol, Aceh Barat Regency Nur Fajri; Ahmad Arkadius; Sri Hartati; Meri Saputra
Jurnal Inotera Vol. 8 No. 2 (2023): July - December 2023
Publisher : LPPM Politeknik Aceh Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31572/inotera.Vol8.Iss2.2023.ID244

Abstract

This study aims to determine the effect of service quality on customer loyalty at BSI KCP Imam Bonjol Kabupaten Aceh Barat. The dependent variable in this study is customer loyalty while the independent variable is service quality. The data analysis method used in this study uses the classic assumption test including the normality test, multicollinearity test, heteroscedestity test and autocorrelation test. Meanwhile, hypothesis testing includes multiple linear tests, partial t tests and simultaneous F. Based on the results of the study using the Anova test (F test) shows that the sig value <0.05, in other words H0 rejects, means that service quality affects customer loyalty of BSI KCP Imam Bonjol Kabupaten Aceh Barat.
Co-Authors Meri Saputra Nur Fajri Nur Fajri Ifar Siti Hajar Sri Hartati