Jurnal Cafetaria
Vol 4 No 1 (2023): JURNAL CAFETARIA

PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP INTENSI PEMBELIAN ONLINE PADA PANDEMI DAN KEPERCAYAAN SEBAGAI VARIABEL MODERATING DI MASYARAKAT SUMBAWA

Muhammad Nur Fietroh (UniversitasTeknologi Sumbawa)

Article Info

Publish Date
23 Jan 2023

Abstract

This study aims to examine the effect of price and product perceptions on online purchase intentions with trust as a moderating variable in the Sumbawa community. The number of population in this study is unknown. Sampling method using purposive sampling method with a total sample of 100 respondents. Retrieval of data using a questionnaire distributed using the Google form. The data analysis technique used is SEM. The results of this study indicate that price perceptions, products quality have a positive effect on online buying interest and trust can mediate price perception and product quality on online buying interest in the people of Sumbawa.

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Journal Info
Jurnal Cafetaria
Website

Abbrev

akuntansi

Publisher

Universitas Karimun

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Cafetaria sebagai wadah berisi berbagai hasil penelitian Dosen, Mahasiswa, Alumni serta pihak lain terkait dengan keilmuan di Bidang Akuntansi dan Perekonmian pada umumnya. Cafetaria diambil dari Bahasa Inggris Jermatik pada abad pertengahan dikawasan Eropa Barat. Cafetaria merupakan tempat ...