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All Journal Jurnal Cafetaria
Muhammad Nur Fietroh
UniversitasTeknologi Sumbawa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP INTENSI PEMBELIAN ONLINE PADA PANDEMI DAN KEPERCAYAAN SEBAGAI VARIABEL MODERATING DI MASYARAKAT SUMBAWA Muhammad Nur Fietroh
JURNAL CAFETARIA Vol 4 No 1 (2023): JURNAL CAFETARIA
Publisher : UNIVERSITAS KARIMUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v4i1.842

Abstract

This study aims to examine the effect of price and product perceptions on online purchase intentions with trust as a moderating variable in the Sumbawa community. The number of population in this study is unknown. Sampling method using purposive sampling method with a total sample of 100 respondents. Retrieval of data using a questionnaire distributed using the Google form. The data analysis technique used is SEM. The results of this study indicate that price perceptions, products quality have a positive effect on online buying interest and trust can mediate price perception and product quality on online buying interest in the people of Sumbawa.
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