Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Vol. 23 No. 1 (2018): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka

PENGARUH EXPERIENTIAL VALUE DAN PLACE FOOD IMAGE YOGYAKARTA TERHADAP BEHAVIORAL INTENTIONS WISATAWAN DOMESTIK

Nita Lintang Sekarrini (Manajemen Layanan Dan Pariwisata / Fakultas Bisnis dan Ekonomika)
Siti Rahayu (Manajemen Layanan Dan Pariwisata / Fakultas Bisnis dan Ekonomika)

Article Info

Publish Date
10 Jul 2019

Abstract

Tourism is principal sector in Yogyakarta, not only known for its culture but also its delicacy and diversity of the food. This study aim to determine the effect of the experiential value and place food image yogyakarta to behavioral intention of domestic tourists.

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Journal Info
Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Website

Abbrev

jeb

Publisher

Universitas Surabaya

Subject

Economics, Econometrics & Finance

Description

Ekonomi dan Bisnis is a journal publisher that discusses a universal issue related to theories or techniques applied in economics, business and public ...