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All Journal Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Siti Rahayu
Manajemen Layanan Dan Pariwisata / Fakultas Bisnis dan Ekonomika
Economics, Econometrics & Finance

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PENGARUH EXPERIENTIAL VALUE DAN PLACE FOOD IMAGE YOGYAKARTA TERHADAP BEHAVIORAL INTENTIONS WISATAWAN DOMESTIK Nita Lintang Sekarrini; Siti Rahayu
Jurnal Ekonomi dan Bisnis Vol. 23 No. 1 (2018): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.334 KB) | DOI: 10.24123/jeb.v23i1.2009

Abstract

Tourism is principal sector in Yogyakarta, not only known for its culture but also its delicacy and diversity of the food. This study aim to determine the effect of the experiential value and place food image yogyakarta to behavioral intention of domestic tourists.
Co-Authors Nita Lintang Sekarrini