Jurnal Ekonomika Manajemen Dan Bisnis
Vol. 1 No. 1 (2022): Januari - Juni

Pengaruh Penggunaan Mobile Banking Terhadap Kepuasan Nasabah (Studi Kasus Mahasiswa UINSU)

Putri Wulandari (Universitas Islam Negeri Sumatera Utara)
Nurkosrina Aisah (Universitas Islam Negeri Sumatera Utara)
Chairina Chairina (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
05 Jan 2023

Abstract

Mobile banking or commonly called M-Banking is a banking service provided by banks to support the smoothness and ease of banking activities. This research uses quantitative research, because the focus of this research is to determine the effect of mobile banking on customer satisfaction. The purpose of this study was to determine the use of mobile banking on customer satisfaction. There are positive and negative impacts on the use of mobile banking. The positive impact that occurs is that customers can easily make any transactions, customers can also pay utility bills, water and so on with the features provided by mobile banking, while for the negative impacts of the existence of mobile banking such as smishing fraud, namely fraud that in the form of phishing where the fraudster will disguise himself as a bank to ask for data on a bank account, there is a risk of data theft by irresponsible parties.

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Journal Info

Abbrev

jemb

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Ekonomi Manajemen dan Bisnis (JEMB) (E-ISSN : 2962-9322) diterbitkan oleh CV.ITTC INDONESIA. JEMB menyediakan forum bagi Mahasiswa dan Dosen untuk mengeksplorasi masalah dan merefleksikan penelitian kuantitatif. JEMB adalah jurnal daring yang didedikasikan untuk publikasi penelitian ...