Community Empowerment
Vol 8 No 1 (2023)

Business development through digital marketing for the Pothil business

Siti Noor Khikmah (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Imam Agus Fauzi (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Anggia Riama (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Aprilia Kusuma Dewi (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Aziza Daning Fitrilia (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Salma Shafiyya Ayu Mutiarani (Universitas Muhammadiyah Magelang, Magelang, Indonesia)

Article Info

Publish Date
31 Jan 2023

Abstract

The purpose of this community service is to increase digital marketing knowledge and skills for pothil MSME actors so they can develop their business. This program method consists of several stages, namely observation, outreach, digital marketing training, and mentoring. The result of this training is that MSMEs already have Facebook (Pothilinaja) and Instagram (Pothilin_aja) accounts which can be used to market their products widely.

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Journal Info
Community Empowerment
Website

Abbrev

ce

Publisher

Universitas Muhammadiyah Magelang

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...