Jurnal Indonesia Sosial Teknologi
Vol. 2 No. 05 (2021): Jurnal Indonesia Sosial Teknologi

The Influence of Brand Image, Service Quality and Perceived Value on Brand Loyalty And Brand Equity Toyota Avanza

Armawan, Ivan (Unknown)

Article Info

Publish Date
21 May 2021

Abstract

This type of research is a comparative causal research. This causal cooperative research aims to analyze the influence of the independent variable (independent) on the dependent variable. The study was conducted on Avanza car owners who service at the official Toyota repair shop, namely Auto2000 Balikpapan. The data collection technique used a questionnaire with a sample of 100 people. The research results were analyzed using the Amos application. The results showed that there was an influence of brand image, service quality and perceived value on brand loyalty and equity where the Toyota Avanza was able to provide good service so that the level of sales was increasing every year.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...