Pengaruh Perilaku Pembelian Mahasiswa terhadap Keputusan Pembelian Komputer Notebook di Lingkungan Mahasiswa Bina Nusantara International

Sriwardiningsih, Enggal
Angelia, Lydia
Aulia, Lisa

Journal The Winners
Vol 7, No 1 (2006): The Winners Vol. 7 No. 1 2006

Customer decision the goal of the research is to clarify that to buy product is influenced by four factors; those are culture, social, characterictic individu, and psycology. Analysis was done by consumer behavior theory, consumer buying, decision, validity and reliability tests. The result of the research show that these factors influence strongly, expecially individual factor influence very strong.