Jambura Science of Management
Vol 5, No 1 (2023): Jambura Science of Management - January 2023

The Influence of Shopee’s Shopping Convenience

Hening Lintang Kinanthi (Magister Management, Faculty of Business and Economics, Universitas Islam Indonesia, DI Yogyakarta)
Ratna Roostika (Associate Professor, Magister Management, Faculty of Business and Economics, Universitas Islam Indonesia, DI Yogyakarta)

Article Info

Publish Date
06 Feb 2023

Abstract

This study aims to analyze the influence of online shopping convenience on consumer satisfaction and the effect of consumer satisfaction on behavioral intentions and E-WOM. This study uses a quantitative method and the method used is the Structural Equation Model with AMOS 24.0 software. This research used 235 respondents which was conducted on Indonesian citizens who use Shopee. The variable Convenience of Online Shopping has a positive and significant effect on consumer satisfaction. The consumer satisfaction variable also has a positive and significant effect on consumer behavioral intentions and E-WOM.

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Journal Info
Jambura Science of Management
Website

Abbrev

jsm

Publisher

Universitas Negeri Gorontalo

Subject

Economics, Econometrics & Finance

Description

Jambura Science of Management is a peer-reviewed journal published by Department of Management, Faculty of Economic, Universitas Negeri Gorontalo twice a year in January and July. P-ISSN (2655-3651) E-ISSN (2656-0453) The aims of this journal is to provide a venue for academicians, researchers and ...