Community Empowerment
Vol 8 No 1 (2023)

Application of the digital marketing ecosystem to MSME Batik Rajah, Magelang City

Marlina Kurnia (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Tri Wahyu Handayani (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Erika Putri Wijayanti (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Ahmad Riyanto (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Fajar Shidiq Hidayat (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Reni Septiana (Universitas Muhammadiyah Magelang, Magelang, Indonesia)

Article Info

Publish Date
31 Jan 2023

Abstract

This community service aims to overcome the problems of UKM Batik Rajah, Magelang City in terms of marketing, packaging, and financial records. The methods used are outreach, training, and mentoring. The result of this program is repackaging by changing product packaging to utilizing marketplaces and social media for product promotion and sales. With the consistent use of digital marketing, it is believed that the Batik Rajah market will expand so that it can improve people's welfare. In addition, MSMEs Batik Rajah have also updated their financial books so that they can simplify the process of estimating profit and loss and recording daily transactions

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Journal Info
Community Empowerment
Website

Abbrev

ce

Publisher

Universitas Muhammadiyah Magelang

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...