PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS
Vol. 2 No. 1 (2023): April

THE EFFECT OF PRICES AND PROMOTIONS ON LUTI DRUM BUYING DECISION IN TANJUNG PINANG

Herri Sumantoro (FEB Universitas Ibnu Sina Batam)
Muhammad Imam Tabrani (FEB Universitas Ibnu Sina Batam)
Sabri (FEB Universitas Ibnu Sina Batam)

Article Info

Publish Date
09 Feb 2023

Abstract

This study aims to test the effect of price and promotion on the purchasing decision of Luti Gendang in Tanjung Pinang. The repondents in this study are consumers in Tanjung Pinang. The number of respondents in this study was 100 respondents. Sampling is carried out by purposive sampling technique. This study used multiple linear regression analysis techniques with SPSS as an analysis tool. The results of multiple linear regression tests showed that: 1) The price partially had a significanteffect on the purchasing decision of Luti Gendang in Tanjung Pinang. 2) Promotion partially affects the purchase decision of Luti Gendang in Tanjung Pinan

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Journal Info
PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS
Website

Abbrev

PENANOMICS

Publisher

Yayasan Pusat Cendekiawan Intelektual Nusantara

Subject

Economics, Econometrics & Finance

Description

PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS (ISSN: 2829-601X) published every three months (April, August, December) is a peer-reviewed journal in the fields of Economics and Business and Social Sciences and their applications. Specifically, the journal covers topics in Economics, Business, ...