Analisis Pengaruh Transformational Leadership Terhadap Competitive Advantage Melalui Product Innovation Performance Sebagai Variabel Mediating Pada UMKM Dalam Platform ECommerce

Antoni Darma (UK Petra)
Devie Devie
Hendri KWISTIANUS

Business Accounting Review
Vol 9, No 2 (2021): Business Accounting Review

This study aims to observe the effect of transformational leadership on competitive advantage mediatedby product innovation performance with the research object of MSMEs on e-commerce platforms. MSMEs on ecommerceplatformsareoneofthemostpopulartypesofbusinessesinIndonesiatodayandcontinuestogrow.Inthisstudythedataobtainedbydistributingquestionnairestoresearchrespondents,namelyMSMEmanagersonthee-commerceplatformasmanyas200respondents.ThedataobtainedwerethenprocessedusingdataanalysistechniqueswiththePLSmodel.Theresultsshowthattransformationalleadershiphasaneffectonproductinnovationperformance,buthasnoeffectoncompetitiveadvantage.Inthisstudyalsofoundthattheperformanceofproductinnovationhasaneffectoncompetitiveadvantage.Inthisstudyalsofoundthatthereisaperfectmediatingeffectofproductinnovationperformanceontheeffectoftransformationalleadershiponcompetitiveadvantage.