PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Vol 12 No 2 (2020): Agustus

Ekuitas Merek dan Loyalitas Pelanggan

Arif Rakhman (Unknown)

Article Info

Publish Date
16 Aug 2020

Abstract

The purpose of this research are to determine the influence of staff service, self-image congruence, and brand awareness on brand satisfaction and attitudinal loyalty, and the influence of brand satisfaction on attitudinal loyalty in three star hotels at Tegal. By using non-probability sampling, this research uses 120 respondents to be the sample. This study uses Structural Equation Modeling (SEM) Sub-Group. The results of this study are staff service, self-image congruence, and brand awareness have significant influence on brand satisfaction and attitudinal loyalty, brand satisfaction has significant influence on attitudinal loyalty.

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Journal Info
PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Website

Abbrev

permana

Publisher

Universitas Pancasakti Tegal

Subject

Economics, Econometrics & Finance Education

Description

Taxation Science Corporate Tax Individual Tax Accounting and Planning Taxes and Business Strategy Taxation Procedures for Estates, Trusts and Partnerships Financial Accounting Taxation Procedures for C Corps and S Corps Payroll and Business Tax Accounting Management Science Marketing Financial ...