A Social Science and Entrepreneurship Journal
Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)

The Influence of Green Marketing Towards Buying Interest Products (Study at MSMEs Kiwari Bamboe)

Widiyana Nurulita, Vica (Unknown)
Nurfitriya, Mira (Unknown)
Rachmani, Nizza Nadya (Unknown)

Article Info

Publish Date
29 Apr 2022

Abstract

The purpose of this study is to decide the impact of green marketing towards buying interest products in Kiwari Bamboe MSMEs. The object of this examination is Kiwari Bamboe Micro, Small and Medium Enterprises in Cintaraja, Tasikmalaya Regency. This study uses two variables to test the effect, namely the independent variable in this study is green marketing (X) and the dependent variable is buying interest (Y). This research was conducted using a survey method with a quantitative approach. The results of this study are that green marketing has a positive effect on product buying interest in Kiwari Bamboe MSMEs.

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Journal Info
A Social Science and Entrepreneurship Journal
Website

Abbrev

asset

Publisher

Universitas Pendidikan Indonesia Kampus Tasikmalaya

Subject

Economics, Econometrics & Finance

Description

The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social ...