Articles
<![CDATA[Competitive Strategies for Womenpreneurs in Tasikmalaya City During The Covid-19 Pandemic ]]>
<![CDATA[Nurfitriya, Mira]]>;
<![CDATA[Koeswandi, Tika Annisa]]>;
<![CDATA[Rachmani, Nizza Nadya]]>;
<![CDATA[Widyawati, Retno Febriyastuti]]>
<![CDATA[ The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021 ]]>
Publisher : <![CDATA[Fakultas Pendidikan Ekonomi dan Bisnis ]]>
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DOI: 10.17509/tjr.v4i2.40523
<![CDATA[This research is motivated by the current dual role of women, both as housewives and career women who seek income and are tested for their resilience and competitiveness in the face of the current global COVID-19 pandemic. Based on the pre-research data we obtained, women make a significant contribution to the economy of the City of Tasikmalaya, where more than 50% of MSME actors in the City of Tasikmalaya are female. This research itself aims to provide a general description of the opportunities faced by womenpreneurs in the City of Tasikmalaya, as well as to study further about what challenges are faced by womenpreneurs in the City of Tasikmalaya. The object of the research is womenpreneurs SMEs located in the city of Tasikmalaya. This study uses a qualitative approach with a descriptive method, where the analytical tool used for the data obtained is the SWOT analysis. The technique of collecting data is by using observation techniques, in-depth interviews, and literature studies. The results of this study are based on the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, the position of Womenpreneur in Tasikmalaya City [IFE 3.101, EFE 3.037] is in Quadrant I.]]>
<![CDATA[Analysis of West Java Export Leading Product Competitiveness ]]>
<![CDATA[Nurfitriya, Mira]]>
<![CDATA[ The International Journal of Business Review (The Jobs Review) Vol 4, No 1 (2021): The International Journal of Business Review. June 2021 ]]>
Publisher : <![CDATA[Fakultas Pendidikan Ekonomi dan Bisnis ]]>
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DOI: 10.17509/tjr.v4i1.36488
<![CDATA[This study aims to determine the analysis of the competitiveness of export products in West Java for the 2015-2019 period. The analysis used in this research is comparative advantage index analysis using Revealed Symmetric Comparative Advantage (RSCA). By using the comparative advantage index analysis per commodity in West Java, the results show that most of the superior products in West Java have not experienced significant changes, but there will be some products that have decreased competitiveness (comparative). The low competitiveness of superior products in West Java is caused by several things, such as the non-conducive macro economy, weak technology development, weak competitive climate (micro); and the inaccuracy of the business development strategy implemented by business actors and other shareholders. In addition to these things, there are several inhibiting factors in increasing the competitiveness of West Java's leading export products, among others, unsettled production factors, poor institutional factors, and the relationship and utilization of supporting industries that have not been maximized. ]]>
<![CDATA[Digital Marketing Design to Increase Tourism Visit and Maintain the City Image ]]>
<![CDATA[Koeswandi, Tika Annisa]]>;
<![CDATA[Fauziyah, Azizah]]>;
<![CDATA[Nurfitriya, Mira]]>
<![CDATA[ The International Journal of Business Review (The Jobs Review) Vol 3, No 1 (2020): The International Journal of Business Review. June 2020 ]]>
Publisher : <![CDATA[Fakultas Pendidikan Ekonomi dan Bisnis ]]>
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DOI: 10.17509/tjr.v3i1.26069
<![CDATA[In 2020, the advance technology of business activity has come to the phase where the promotion is in a form of digital marketing. It promotes to a broader range of costumer. A design on how digital marketing affects the tourism visit and city image is needed. This research is descriptive qualitative research involving the implementation of digital marketing conducted by the City Government of Tasikmalaya and the Department of Tourism, Youth and Sports through the Tasik October Festival event. Data collection techniques was literature study and interviews with the organizers of the Tasik Oktober Festival event. The data were then analyzed descriptively using data triangulation techniques. This research found that a design of digital marketing that consists of quality website, strong social media presence, enganging content and mobile-friendly, a virtual brand awareness can be developed and product images can be built, this is because through digital media, old consumer and new consumer meetings can occur]]>
<![CDATA[SIKAP KEWIRAUSAHAAN DAN PENGARUHNYA TERHADAP PERKEMBANGAN USAHA KERAJINAN BATIK DI TASIKMALAYA ]]>
<![CDATA[Mira Nurfitriya]]>
<![CDATA[ Jurnal Pendidikan Ekonomi Vol.11 No.1 Maret 2018 ]]>
Publisher : <![CDATA[Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Negeri Malang ]]>
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<![CDATA[The problem in this research is business development in the form of profit of batik entrepreneurs in batik center of Tasikmalaya city that fluctuated up and down in the last 5 months. This is due to the lack of positive mental attitudes of batik entrepreneurs in the form of entrepreneurial attitudes such as confidence, task-oriented attitude and outcome, risk-taking attitude, leadership attitude, future-oriented attitude, and the attitude of originality (creativity and innovation) to improve its business development. In this study, the object of research is the batik entrepreneurs in the center of batik handicrafts Tasikmalaya city. The sample in this research were 31 people taken with saturated sampling technique. The method used in this research is explanatory survey using questionnaire as data collecting tool and technique using simple linear regression, in data analysis using SPSS 11.5 for Windows program. Based on the result of the research, it is found that partially variable of entrepreneurship attitude has a positive and significant effect on business development. From the research results also obtained R2 value of 74.1% which shows that the influence of entrepreneurial attitude toward business development is equal to 74.1%, meaning 74.1% change in the profit of batik entrepreneurs in the center of batik handicrafts Tasikmalaya city influenced by entrepreneurial attitude and the rest 25.9 % influenced by other factorsDOI: https://dx.doi.org/10.17977/UM014v11i12018p001 ]]>
<![CDATA[Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya ]]>
<![CDATA[Mira Nurfitriya]]>;
<![CDATA[Azizah Fauziyah]]>;
<![CDATA[Tika Annisa Lestari Koeswandi]]>;
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Nizza Nadya Rachmani]]>
<![CDATA[ Acitya Bhakti Vol 2, No 1 (2022): ACITYA BHAKTI ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/acb.v2i1.14618
<![CDATA[Tujuan pengabdian kepada masyarakat (PkM) ini adalah untuk mengetahui perbedaan tingkat literasi sebelum dan sesudah diberikan pelatihan digitalisasi marketing UMKM. Objek penelitian dalam penelitian ini adalah 11 peserta pelatihan UMKM Kota Tasikmalaya. Pengabdian ini menggunakan Metode Focus Group Discussion (FGD), dan untuk menganalisis perbedaan tingkat literasi digital marketing menggunakan menggunakan Paired t-test sebagai alat ujinya. Hasil yang diperoleh menunjukkan bahwa tingkat literasi digital marketing UMKM di Kota Tasikmalaya cukup rendah karena kurang optimalnya penggunaan internet dalam operasional usahanya. Selain itu, terdapat perbedaan yang signifikan antara tingkat literasi digital marketing sebelum dan sesudah dilakukan pelatihan, yang ditunjukkan dengan nilai signifikansi (2-tailed) hasil uji paired t-test sebesar 0, 013, yang berarti bahwa hasil pemahaman literasi digital marketing peserta sebelum dan sesudah pelatihan tidak sama (berbeda).]]>
<![CDATA[The Influence of Facebook Social Media Marketing on Brand Awareness On Starlite ]]>
<![CDATA[Teni Mawarni]]>;
<![CDATA[Mira Nurfitriya]]>;
<![CDATA[Tika Annisa Lestari Koeswandi]]>
<![CDATA[ A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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<![CDATA[This study aims to determine the influence of Facebook social media marketing on brand awareness. The object of this study is micro, small and medium enterprises (MSMEs) Ornamental Fish Lovers at Starlite in Tasikmalaya City. This study used quantitative calculations by collecting data through the dissemination of questionnaires. The population in this study were followers of the Kamfa Louhan Lovers Tasikmalaya group. The sample in this study was 100 respondents. The result of this study is that facebook social media has a positive and significant effect on brand awareness on Starlite. This is evidenced by a t-test and a one-tailed test which states that the calculated t value is 20.443 ttable 1.66055 with a signif level of 0.000 0.05.]]>
<![CDATA[Fintech Mempengaruhi Manajemen Keuangan? ]]>
<![CDATA[Arief Rizqi]]>;
<![CDATA[Hengki Vieri Panogari Vincentius Simarma]]>;
<![CDATA[Mohamad Hanafi]]>;
<![CDATA[Wildan Hilmi]]>;
<![CDATA[Mira Nurfitriya]]>
<![CDATA[ Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 01 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien ]]>
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DOI: 10.34308/eqien.v12i01.1411
<![CDATA[Purpose — The background of this research journal is the development of the era where technology has changed human life behavior which has positive and negative impacts. So that the development of this era changes the behavior or habits of financial management that never existed in human civilization before. The purpose of this study was to determine the effect of fintech on the financial management of Entrepreneurship Study Program students at the Universitas Pendidikan Indonesia.Design/methodology/approach — This study uses a quantitative research method. The technique used in this research is a data collection technique in the form of a questionnaire (questionnaire).Findings — The hypothesis in this study is that there is a significant influence between Fintech (x) and financial management (y).Practical implications — This study's results can help students increase fintech awareness about financial management. And the results of this research can be used as learning material for academics, students, the community, and other parties.Originality/value — This research was conducted based on data-based research found on college entrepreneurship students at the Universitas Pendidikan Indonesia so this research has research originality.Keywords — College student, Entrepreneurship, Financial Management, FintechPaper type — Research paper]]>
<![CDATA[Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya ]]>
<![CDATA[Mira Nurfitriya]]>;
<![CDATA[Azizah Fauziyah]]>;
<![CDATA[Tika Annisa Lestari Koeswandi]]>;
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Nizza Nadya Rachmani]]>
<![CDATA[ Acitya Bhakti Vol. 2 No. 1 (2022): ACITYA BHAKTI ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/acb.v2i1.14618
<![CDATA[Tujuan pengabdian kepada masyarakat (PkM) ini adalah untuk mengetahui perbedaan tingkat literasi sebelum dan sesudah diberikan pelatihan digitalisasi marketing UMKM. Objek penelitian dalam penelitian ini adalah 11 peserta pelatihan UMKM Kota Tasikmalaya. Pengabdian ini menggunakan Metode Focus Group Discussion (FGD), dan untuk menganalisis perbedaan tingkat literasi digital marketing menggunakan menggunakan Paired t-test sebagai alat ujinya. Hasil yang diperoleh menunjukkan bahwa tingkat literasi digital marketing UMKM di Kota Tasikmalaya cukup rendah karena kurang optimalnya penggunaan internet dalam operasional usahanya. Selain itu, terdapat perbedaan yang signifikan antara tingkat literasi digital marketing sebelum dan sesudah dilakukan pelatihan, yang ditunjukkan dengan nilai signifikansi (2-tailed) hasil uji paired t-test sebesar 0, 013, yang berarti bahwa hasil pemahaman literasi digital marketing peserta sebelum dan sesudah pelatihan tidak sama (berbeda).]]>
<![CDATA[The influence of experiential marketing on customer loyalty of sawah coffee shops in Pematangsiantar City ]]>
<![CDATA[Febriyanti Sinaga]]>;
<![CDATA[Arief Budiman]]>;
<![CDATA[Mira Nurfitriya]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i2.1364
<![CDATA[This study was analyzed using descriptive analysis and a quantitative approach. This study aims to determine the effect of experiential marketing on customer loyalty at Sawah Coffee Shop, Pematangsiantar City. This study uses two variables, namely experiential marketing as the independent variable (X) and customer loyalty as the dependent variable (Y). The sample in this study were 50 respondents who were customers of the Sawah Coffee Shop, Pematangsiantar City, using a questionnaire as a data collection tool. This study uses quantitative research using simple linear regression analysis method. Based on the test results of the coefficient of determination, the result is 0.691. This shows that experiential marketing has an effect of 69.1% on customer loyalty and the remaining 30.9% is influenced by other factors not examined by the author.]]>
<![CDATA[Content marketing efforts in improving consumer purchase decision in Titip Weh ]]>
<![CDATA[Muhammad Jembar Mubarrak]]>;
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Mira Nurfitriya]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i2.1370
<![CDATA[The The purpose of this research is to find out: (1) How does marketing content describe and Titipin Weh consumers' purchasing decisions, (2) How does content marketing influence Titipan Weh's consumer purchasing decisions. This study uses 2 variables to test its influence, namely content marketing (X) purchasing decisions (Y). The objects in this study were 19 consumers from Titipin Weh. This study uses a quantitative research method with a descriptive and verification approach. From the results of the R test (Coefficient of Determination) the value of R Square (R²) obtained is 0.830, which means that the influence of marketing content on purchasing decisions is 83%, the remaining 17% is influenced by other factors not examined by the author.]]>
