<![CDATA[This study's objective is to examine the effect of sales volatility, operational cash flow volatility, and debt levels on profit persistence for consumer goods/consumer non-cyclicals manufacturing companies listed on the Indonesia Stock Exchange (IDX) between 2017 and 2021. This study's population was comprised of manufacturing firms that traded on the Indonesia Stock Exchange (IDX) between 2017 and 2021. 160 businesses were included in the study sample. For data collection, systematic sampling was used. Using multiple linear regression analysis, the data were collected and interpreted. The findings of this study indicate that although sales volatility reduces profit persistence significantly, debt levels increase it significantly. The stability of revenue is unaffected by variation.]]>
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