Jurnal Ekonomi
Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022

THE EFFECT OF QUANTITY AND QUALITY OF VARIETY PRODUCTS AND SERVICE ADVANTAGES ON STUDENTS' SAVE ATTRACTION

Mery Lani Purba (Universitas Sari Mutiara Indonesia)
Rika Meihayani Ginting (Universitas Sari Mutiara)
Tia Novira Sucipto (Universitas Sari Mutiara)



Article Info

Publish Date
30 Sep 2022

Abstract

Intense business competition in the banking sector requires banks to have strategies and a variety of services. Students are important customers for banking. The aim of this research is to find out the effect of the quantity of product types, service quality, on students' interest in saving at PT. BPR Pijer Podi Kekelengen. The research method is quantitative. Data collection techniques by filling out a questionnaire. Sampling using the incidental method, namely a sampling technique based on coincidence, coincidentally meeting directly with students who are customers of PT. BPR Pijer Podi Kekelengen. The number of respondents was 81 students. Data analysis with validity test, reliability test, normality test, heteroscedasticity test, linear regression analysis, coefficient of determination test, f test and t test. The results of the study show that the quantity of product types has a positive and significant effect on customers' interest in saving, in this case students, to save with significant value, while the quality of service has a positive and significant effect on students' interest in saving. Thus, the quantity and quality of product variety and service excellence have an effect on students' interest in saving.

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...