Enrichment : Journal of Management
Vol. 12 No. 6 (2023): February: Management Science And Field

Marine tourism development strategy as a main priority in sanur tourism area

Ni Wayan Maryuni Erawati (Institut Pariwisata dan Bisnis Internasional, Indonesia)
I Wayan Kiki Sanjaya (Institut Pariwisata dan Bisnis Internasional, Indonesia)
Putu Sabda Jayendra (Institut Pariwisata dan Bisnis Internasional, Indonesia)



Article Info

Publish Date
28 Feb 2023

Abstract

This research will examine fwhat factors attract tourists to carry out marine tourism activities in the Sanur Tourism Area. Using a qualitative approach, which in this study also intends to understand the phenomenon that actually occurs in increasing tourist visits with marketing strategies in Sanur. Selection of informants is based on position, knowledge possessed and data obtained from sources by describing phenomena related to the topic. In research using purposive sampling method. Where the results of this study are empirical reality showing that the tourism object in the Sanur area as a tourist resort still has a charismatic attraction (taksu) for all visitors from the homeland (archipelago tourists) and visitors from all over the world (foreign tourists). Attraction Factors, Amenities

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Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...