Pinisi Business Administration Review
Volume 4, Number 2, September 2022

External Environment and Individual Confidence Influence on Purchase Decisions

Rahmatullah, Rahmatullah (Unknown)
Anwar, Nurul Afiah (Unknown)
Azisah Alisyahbana, Andi Naila Quin (Unknown)
Isma, Andi (Unknown)

Article Info

Publish Date
22 Sep 2022

Abstract

This study aims to determine the influence of the individual's external environment and self-confidence on student purchasing decisions. This type of research is quantitative research using a descriptive correlation approach with data collection techniques through questionnaires. The data analysis technique used is multiple regression analysis with partial test (t test), simultaneous (F test), coefficient of determination test (R2), and partial determination coefficient test (r2). The results showed that the individual's external environment and self-confidence simultaneously had a significant effect on students' purchasing decisions. Partially, the individual external environment has a significant effect on purchasing decisions, as well as the self-confidence variable partially has a significant effect on purchasing decisions

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Journal Info
Pinisi Business Administration Review
Website

Abbrev

PBAR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work ...