The Management of Social Media Content at Kebun Surgawi Mengwi with Visual Story Telling Approach

Fransisca Retno Setyowati Rahardjo (Matana University, Banten)
Bernice Mok Prudence (Matana University, Banten)

Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 2 No. 2 (2023): February 2023

The Kebun Surgawi Mengwi is an initiative of one of the PIG Bali (Pusaka Indonesia) cadres named Ni Putu Eka Ernita or her nickname Mbok Eka. The main purpose of activating this garden is not just to make a profit but rather to bring people closer to nature and learn directly from it. However, this good initiative is not yet widely known on social media platforms due to a miss in content management. So the author intends to contribute knowledge in the field of visual story telling for their social media accounts. The author in this project uses the Participatory Rural Appraisal (PRP) method by acting as a special content creator for the 1st anniversary of the presence of gardens on the Instagram platform. As a result, the Instagram appearance of Kebun Surgawi Mengwi, has become friendlier and has received a positive response from its followers. Thus it is possible for plantation managers to expand their business and collaborate with more established similar initiatives.