Eduvest - Journal of Universal StudiesVol. 2 No. 8 (2022): Journal Eduvest - Journal of Universal Studies
The Effect Of Innovation, Tqm Implementation And Entrepreneurship Orientation On Competitive Advantage Strategies In Building Msme Performance
Akbar Pahlevi(Universitas Jenderal Soedirman, Wijayakusuma Purwokerto, Indonesia) Rahab Rahab(Universitas Jenderal Soedirman)
Article Info
Publish Date 20 Aug 2022
Abstract
The number of MSMEs engaged in timber requires companies to determine strategies that can make MSMEs seek and retain consumers. A model of MSME business continuity has been developed by placing the dependent variable on company performance as a proxy for MSME business continuity. In this model there are three antecedents of business continuity which include innovation, entrepreneurial orientation and TQM
Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that ...