RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Vol 5 No 4 (2023): Reslaj: Religion Education Social Laa Roiba Journal

Peningkatan Pemasaran Produk UMKM Desa Aras Kabu Menggunakan Digital Marketing

Adji Prasetia (UIN Sumatera Utara)
Nurul Husna (UIN Sumatera Utara)
Poppy Andriani (UIN Sumatera Utara)
Sophia Salsalina4 (UIN Sumatera Utara)
Reflina Reflina (UIN Sumatera Utara)



Article Info

Publish Date
10 Mar 2023

Abstract

Market research is the main problem for MSMEs, but many MSMEs do not focus on understanding the market because they do not know the size and scope of the market. Since the Covid-19 pandemic has changed all forms of activities carried out by the community, the large number of people who have experienced layoffs has caused many unemployed. Generally, many home-cooked food vendors are found in small vendors. Many SMEs that have developed in this village still have traditional sales, but the existing sales are quite developed or undeveloped. And the result of this activity is that business owners will be able to operate the application well and benefit from new things that are received by the community, while increasing their knowledge of digital marketing. Keywords: Market research, Digital marketing, MSMEs, KKN Aras Kabu

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Journal Info

Abbrev

reslaj

Publisher

Subject

Religion Economics, Econometrics & Finance Education Social Sciences

Description

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and practitioners in ...