Jurnal Entrepreneur dan Entrepreneurship
Vol. 11 No. 2 (2022): Jurnal Entrepreneur dan Entrepreneurship

The Influence of Fanaticism and Consumptive Behavior Towards Financial Literacy in K-Pop Fans: A Study In An Entrepreneurship-Based University

Chandra, Evelyn Venoria (Unknown)

Article Info

Publish Date
03 Oct 2022

Abstract

This study aim to examine the effect of fanaticism and consumptive behaviour on financial literacy among K-pop fans. This study uses a quantitative approach with multiple linear regression and sample of 243 respondents from population of 563 people was collected through questionnaires. The result of this study is fanaticism affects financial literacy in a significant positive way, but consumptive behaviour does not affect financial literacy in K-pop fans, which is an interesting finding from this study because the research sample is student who study at entrepreneurship-based-universities.

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Journal Info
Jurnal Entrepreneur dan Entrepreneurship
Website

Abbrev

JEE

Publisher

Universitas Ciputra Surabaya

Subject

Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Entrepreneur dan Entrepreneurship (e-ISSN: 2580-9393; p-ISSN: 2302-1802) is published twice a year in the months of March and September. It publishes manuscripts within the fields of entrepreneur and entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is published by the ...