Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Vol 1 No 1 (2021): APRIL 2021

THE ROLE OF THE PROMOTIONAL VIDEO "WONDERFUL INDONESIA: A VISUAL JOURNEY" ON BRAND IMAGE AND TOURIST VISITING INTEREST TO WAKATOBI

Santoso, Herien Natasya (Unknown)
Widyawati, Christy (Unknown)
Adityaji, Rizki (Unknown)

Article Info

Publish Date
18 Mar 2021

Abstract

Wakatobi is a tourist destination that has potentials for remarkable natural beauty. The Indonesian government is also aggressively promoting Wakatobi through the making of the video Wonderful Indonesia: A Visual Journey. However, the tourist visiting rate in Wakatobi is still not very high. Therefore, this study aims to determine the effect of the promotional video on brand image and interest in visiting Wakatobi. This study involved 151 people as samples and the results showed that promotional videos are able to have a positive and significant influence on brand image and tourist visiting interest. Likewise, the brand image is able to provide a positive and significant influence on tourist visiting interest

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Journal Info
Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Website

Abbrev

JTCE

Publisher

Universitas Ciputra Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Through JTCE (ISSN: 2776-0928), we aim to provide large dimension to share and enhance the knowledge in tourism, hospitality, food science business and entrepreneurship through scholarly works published. JTCE welcomes research inquiries and reports under the following fields: Tourism Management ...