Review of Management and Entrepreneurship
Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship

Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison

Prataga, Dimas Ikbal (Unknown)
Santoso, Ignatius Hari (Unknown)

Article Info

Publish Date
17 Nov 2022

Abstract

This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality

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Journal Info
Review of Management and Entrepreneurship
Website

Abbrev

rome

Publisher

Universitas Ciputra Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, ...