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All Journal Review of Management and Entrepreneurship
Prataga, Dimas Ikbal
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Economics, Econometrics & Finance Social Sciences

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Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison Prataga, Dimas Ikbal; Santoso, Ignatius Hari
Review of Management and Entrepreneurship Vol. 6 No. 2 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i2.2384

Abstract

This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality
Co-Authors Santoso, Ignatius Hari