Business Management Journal Program Studi Manajemen
Vol 19, No 1 (2023): Business Management Journal

Perencanaan Strategi Manajemen pada Kasus Perusahaan Distributor Spare Part Motor

Liem Bambang Sugiyanto (Universitas Bunda Mulia)
Johanes Fernandes Andry (Universitas Bunda Mulia)



Article Info

Publish Date
09 Mar 2023

Abstract

Several Motor Spare Part Distributor Companies have problems in planning management strategies to increase marketing. Therefore the authors conducted this research so that the company has a strategic management plan by utilizing technology, namely by implementing an information system, especially in the field of marketing, therefore a management strategy is needed to align information technology strategy with the company's business activities and strategy by adjusting the company's internal conditions. Researchers carry out various activities in research, namely literature review, collecting data from companies, Internal and external business analysis and making enterprise architecture blueprints and information technology portfolios that will be used. The research results show that the company has adequate information system planning for current and future business processes by mapping them into the application portfolio. The company's e-commerce website shows very strategic results in increasing the marketing of the distributor company.

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Journal Info

Abbrev

business-management

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by ...