Article Per Year (5 Year)
p-Index From 2021 - 2026
2.572
P-Index
This Author published in this journals
All Journal Journal of Business and Applied Management Business Management Journal Program Studi Manajemen Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Abdimas Bina Bangsa Journal Research of Social Science, Economics, and Management Asian Journal of Social and Humanities
Sugiyanto, Liem Bambang
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Pengaruh Trust, Service Quality, Utilitarian Value dengan Mediasi Attitude Toward Online Shopping, dan Subjective Norm terhadap Purchase Intention (Studi Empiris: Konsumen Tokopedia Domisili DKI Jakarta) Daniel Augusta Susanto; Liem Bambang Sugiyanto
Journal of Business & Applied Management Vol 14, No 2 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i2.2805

Abstract

Penelitian ini bertujuan untuk menganalisa dan memahami bagaimana niat konsumen untuk berbelanja online di marketplace Tokopedia. Penelitian ini menganalisis pengaruh trust, service quality, utilitarian value, attitude toward online shopping, dan subjective norm terhadap purchase intention pelanggan Tokopedia di DKI Jakarta. Jenis penelitian ini adalah kuantitatif dengan sampel penelitian diambil dari individu yang pernah berbelanja di Tokopedia, dan berdomisili di DKI Jakarta. Instrumen penelitian ini menggunakan kuesioner dengan total 205 kuesioner valid yang dikumpulkan oleh peneliti. Analisis data diolah dengan menggunakan SEM dengan software AMOS untuk olah data. Hasil dari penelitian ini menemukan bahwa trust dan utilitarian value mempunyai pengaruh yang positif signifikan terhadap attitude toward online shopping. Kemudian service quality, attitude toward online shopping, dan subjective norm mempunyai pengaruh  positif signifikan terhadap purchase intention. Variabel attitude toward online shopping mampu memediasi variabel trust dan utilitarian value terhadap purchase intention. Keterbatasan pada penelitian ini adalah responden yang dikumpulkan hanya yang pernah berbelanja di Tokopedia dan berdomisili di DKI Jakarta. Implikasi teoritis dalam penelitian ini memberikan kontribusi bahwa variabel attitude toward online shopping dapat dipelajari sebagai variabel mediasi untuk penelitian lebih lanjut. Implikasi manajerial dalam penelitian ini memberikan masukan kepada industri dan manajemen internal marketplace Tokopedia.Kata Kunci: trust, service quality, utilitarian value, attitude toward online shopping, subjective norm, purchase intention
Pengaruh Perceived Usefulness, Perceived Ease of Use dan Promosi Penjualan melalui Mediasi Attitude Toward Using dan Perceived Security terhadap Behavioral Intention to Use (Studi Empiris: Pengguna Mobile Wallet di Jakarta) Erickh Martua Sinurat; Liem Bambang Sugiyanto
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.2820

Abstract

 The purpose of this study is to analyze the effect of sales promotion(SP), perceived usefulness(PU), perceived ease of use(PEU), perceived security(PS), and attitude toward using(ATU) towards behavioral intention to use(BIU) among mobile wallet users in Jakarta. This study uses a quantitative approach and uses structural equation models. In this study using 225 respondents with the provisions of mobile wallet users who live in Jakarta or in their daily activities in Jakarta. The data obtained were analyzed using the Structural Equation Model using AMOS. The results of this study indicate that PU, PEU has a fairly strong influence on ATU, then ATU also has a positive and significant effect on BIU. Furthermore, it has been found that ATU can mediate PU and PEU on BIU. Next, SP is the only independent variable that directly has a positive and significant influence on BIU. Through the results of this study also shows that sales promotion provides the largest contribution to behavioral intention to use, that mobile wallet users are happy with the sales promotion factor on the mobile wallet. Furthermore, based on the results of this study it also shows that perceived usefulness, perceived ease of use, and perceived security have no direct influence on behavioral intention to use. The limitations in this study are the use of mobile wallets which are used as respondents who live in Jakarta or have daily activities in Jakarta and the limited number of research objects. The implication of this research is to provide recommendations that mobile wallet service providers can increase behavioral intention to use on mobile wallets by increasing and implementing the right strategy on sales promotion, then through attitude toward using can also increase behavioral intention to use on mobile wallets, namely by paying attention to the features of the mobile wallet service that are easily understood by users.
PELATIHAN MENINGKATKAN PRODUKTIVITAS DAN KREATIVITAS PADA KARYAWAN TRANS RETAIL Liem Bambang Sugiyanto; Fahrul Riza; Michael Christianto
Jurnal Abdimas Bina Bangsa Vol. 3 No. 2 (2022): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v3i2.234

Abstract

The purpose of this activity is to establish synergy between universities and corporations in sharing knowledge to produce creative and productive human resources. The method of community service activities is carried out through webinars. The activity was attended by 173 employees of various levels from the operational division of Trans Retail Indonesia. The results of the activity evaluation showed that participants felt they had benefited from this activity, such as adding knowledge after being busy with routines every day, feeling that they had new energy to continue their education. The four elements of the assessment which consist of educative, objective, accountable and transparent get the above responses well
Perencanaan Strategi Manajemen pada Kasus Perusahaan Distributor Spare Part Motor Liem Bambang Sugiyanto; Johanes Fernandes Andry
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.3843

Abstract

Several Motor Spare Part Distributor Companies have problems in planning management strategies to increase marketing. Therefore the authors conducted this research so that the company has a strategic management plan by utilizing technology, namely by implementing an information system, especially in the field of marketing, therefore a management strategy is needed to align information technology strategy with the company's business activities and strategy by adjusting the company's internal conditions. Researchers carry out various activities in research, namely literature review, collecting data from companies, Internal and external business analysis and making enterprise architecture blueprints and information technology portfolios that will be used. The research results show that the company has adequate information system planning for current and future business processes by mapping them into the application portfolio. The company's e-commerce website shows very strategic results in increasing the marketing of the distributor company.
PENYULUHAN PENTINGNYA PEMASARAN DIGITAL PADA KELOMPOK PENJUAL BUNGA DI RAWA BELONG Michael Christian; Ronald Maraden Parlindungan Silalahi; Glisina Dwinoor Rembulan; Liem Bambang Sugiyanto
Jurnal Abdimas Ilmiah Citra Bakti Vol. 4 No. 4 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i4.2278

Abstract

Dampak perlunya untuk mengadopsi teknologi bagi suatu usaha tidak hanya akan dirasakan dalam jangka waktu dekat, tapi juga sampai pada jangka panjang. Terlebih lagi ketika pandemi COVID-19 melanda Indonesia dimana membuat hampir semua bentuk usaha mengalami keterbatasan ruang gerak dalam melakukan pemasaran maupun penjualan. Hasil analisis situasi inilah yang diangkat oleh tim Pengabdian kepada Masyarakat (PkM) melalui pengabdian kepada masyarakat pada 31 Agustus 2023 pada penjual bunga di Rawa Belong Jakarta. Metode yang dilakukan pada kegiatan ini adalah penyuluhan. Para peserta sebagai mitra kegiatan merasakan kegiatan ini memberikan manfaat yang baik kepada peserta dalam hal pemasaran digital. Respon lainnya yang dirasakan peserta yaitu kesesuaian kegiatan dengan masalah yang dihadapi mitra. Selain itu, kejelasan materi yang diberikan dan adanya keterlibatan peserta pada kegiatan meruapan manfaat-manfaat berikutnya yang dirasakan peserta. Berdasarkan umpan balik, hasil kegiatan ini menjukkan hasil yang memuaskan dimana peserta menyatakan kesetujuannya terhadap kebermanfaatan kegiatan atas masalah mitra, kesesuaian materi, kejelasan penyampaian materi, dan keterlibatan peserta dalam kegiatan. Hal ini juga sejalan dengan sasaran kegiatan yaitu menyelesaikan masalah yang dihadapi masyarakat dengan memanfaatkan keahlian sivitas akademik yang relevan, penerapan teknologi tepat guna, terjadinya perubahan sikap, pengetahuan, dan keterampilan pada masyarakat sesuai dengan sasaran program, dan dimanfaatkannya Ilmu Pengetahuan dan Teknologi (IPTEK) di masyarakat secara berkelanjutan.
The Influence of Celebrity Endorser, Price, and Social Media on Purchase Decisions Mediated by Brand Image (Empirical Study: Shopee Consumers in Jakarta) Yenni Yenni; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 1 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i1.143

Abstract

This study aims to identify the factors influencing purchasing decisions on the shopee e-commerce platform. It analyzed factors such as celebrity endorser, price, and social media influence the purchase decision in Jakarta City, both directly and indirectly mediated by brand image. The research used quantitative methods and was processed using AMOS. The survey was conducted on 15o respondents who met the respondent criteria using purposive, non-probability sampling. The research found that celebrity endorsers and social media did not significantly influence the purchase decision. Meanwhile, price and brand image had a significant influence on purchase decisions. However, after being mediated by brand image, celebrity endorsers showed a more significant influence on purchase decisions. Social media also showed a more significant influence on purchase decisions. In contrast, price's influence on purchase decisions was less significant even after being mediated by brand image. The limitation of the research was the limited respondents, with 150 respondents domiciled in Jakarta who had purchased on the shopee e-commerce platform. This research could be generalized more widely if the samples were taken not only from Jakarta City. The implications of this research provided managerial contributions to the online shop industry, especially an overview of online consumer behavior and an understanding of the factors influencing increased purchase decisions, such as celebrity endorsers, prices, social media, and brand image, so merchants can develop a business strategic plan that aligns with internal and external company conditions.
The Influence of Content Quality And Price On Purchase Decision of Skintific Skincare Products Mediated By Visibility Celebrity Endorsers (Empirical Study: Instagram Users In Jakarta) Ristyna Lidya Margaretta Sianturi; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.291

Abstract

The aim of this research is to analyze more deeply the relationship and influence of content quality, price on purchase decisions mediated by celebrity endorsers on purchase decisions via Instagram. The method used in this research is a quantitative method. In this research the variables used are independent variables, mediating variables and dependent variables. The independent variables used are price and content quality. The mediating variable used is Celebrity endorser. The Dependent variable used is Purchase decision. The population in this study are Instagram social media account users who live in Jakarta with a sample size of 150. Data analysis techniques using SEM with AMOS tools. The conclusions are Price influences Celebrity Endorser, Celebrity Endorser influences Purchase decisions, Price influences purchase decisions, and Price influences purchase decisions through celebrity endorsers with a CR value of 2.06 > 1.96
The Influence of Price Perception and Customer Experience on Purchase Intention Mediated by Customer Satisfaction (Empirical Study: Haidilao Restaurant Consumers in Jakarta) Chelsea Chelsea; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.292

Abstract

The purpose of this research is to analyze further the relationship and influence of price, customer experience on purchase intentions which is mediated by customer satisfaction on purchase intentions at the HaiDiLao restaurant. The method used in this research is a quantitative method and was processed using AMOS. The survey was conducted on 155 respondents who met the respondent criteria using non-probability sampling. The research found that price perception, customer experience, and customer satisfaction did not significantly influence the purchase intention. Meanwhile, price perception and customer experience had a significant influence on customer satisfaction. On the other hand, price perception and customer experience also did not significantly influence purchase intention. The limitation of the research was the limited respondents, with 155 respondents domiciled in Jakarta who have visited HaiDiLao restaurant in Jakarta. This research could be generalized more widely if the samples were taken not only from Jakarta City. The implications of this research provided managerial contributions to the food and beverages industry, especially an overview of customer experience and an understanding of the factors influencing increased purchase intentions, such as price perception, customer experience, customer satisfaction, and purchase intention. So, managers can develop a business strategic plan that aligns with internal and external company conditions.
The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta) Adella Puspa Amiata; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.397

Abstract

The objective of this research is to investigate the impact of brand collaboration and price image on purchase intention, as well as to examine the role of design as a mediating variable among consumers of the Passion Jewelry brand in Jakarta. Data for this study were collected through both online and offline methods, involving 185 respondents who are diamond jewelry consumers and owners in Jakarta. This research adopts a quantitative approach utilizing structural equation modeling, processed using the AMOS 24 software. The findings of this study reveal that brand collaboration and price image exert a positive and significant influence on purchase intention among Passion Jewelry consumers in Jakarta. Based on these findings, it can be concluded that both independent variables, along with the mediating variable, can effectively enhance the purchase intention of Passion Jewelry consumers. A limitation of this study is that the survey was conducted with only one diamond jewelry brand, and the respondents were exclusively consumers of the Passion Jewelry brand residing in Jakarta. The implication of this research is to analyze the interaction between the variables of brand collaboration, price image, and design on purchase intention. This study seeks to understand how brand collaboration can enhance price image, which ultimately influences purchase intention. The results of this research are anticipated to provide valuable insights for marketers and producers in formulating effective brand collaboration strategies and price image settings to increase consumer purchase intention.
The Effect of Customer Value, Trust, and Customer Satisfaction on Customer Loyalty Mediated By Customer Engagement (Empirical Study: Customer Music Course In Jakarta) Hernando Hernando; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.441

Abstract

This study aims to investigate the impact of customer value, trust, and customer satisfaction on customer loyalty, with customer engagement as a mediating variable, focusing on music course customers in Jakarta. Utilizing a quantitative approach, data was collected from 95 respondents who have been customers of music courses for more than three months and are over 18 years old. The data was analyzed using Partial Least Square (PLS) with the SmartPLS 3.0 software. The results of the study indicate that trust and customer value positively and significantly influence customer engagement, which in turn significantly enhances customer loyalty. However, customer satisfaction did not show a significant direct effect on either customer engagement or customer loyalty. Additionally, while customer engagement mediates the relationship between customer value and customer loyalty, it does not mediate the relationship between trust or customer satisfaction and customer loyalty. The findings suggest that building customer engagement through perceived value can strengthen loyalty among music course customers. Limitations of this study include a focus on a specific geographic location (Jakarta) and the relatively small sample size, which may affect the generalizability of the results.
Co-Authors Adella Puspa Amiata Albertus Febi AP Chelsea Chelsea Christian, Michael Daniel Augusta Susanto Dohardo Roma Erickh Martua Sinurat Fahrul Riza Glisina Dwinoor Rembulan Hernando Hernando Johanes Fernandes Andry Le Nie Michael Christianto Leonardo Ristyna Lidya Margaretta Sianturi Samuel Halim Silalahi, Ronald Maraden Parlindungan Velisia Ananda Harto Yenni Yenni