AGRI-SOSIOEKONOMI
Vol. 19 No. 1 (2023): Agri-Sosioekonomi

Bauran Pemasaran Kafe K2B Kelurahan Kleak Kota Manado

Labia, Serlianti (Unknown)
Rori, Yolanda Pinky Ivanna (Unknown)
Pangemanan, Lyndon Reindhardt Jacob (Unknown)

Article Info

Publish Date
28 Jan 2023

Abstract

This study aims to identify and analyze the marketing mix at K2B cafes in Kleak Village, Manado City. This research was conducted from August to September 2022. The selection of respondents was carried out by chance, that is, with whom the respondent met the researcher. The data used are primary data and secondary data. Primary data was obtained from K2B internet cafe owners in Kleak Village, Manado City. Secondary data was collected through interviews, based on a questionnaire, so that a total of 20 respondents. The results showed that there were 2 marketing mix variables that were satisfied, namely product variables (81.10%) and price (84.44%) while those who felt dissatisfied were place and promotion variables.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
477.239 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
AGRI-SOSIOEKONOMI
Website

Abbrev

jisep

Publisher

Universitas Sam Ratulangi

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: ...