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All Journal AGRI-SOSIOEKONOMI Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)

Rori, Yolanda Pinky Ivanna

Unknown Affiliation

Author-ID : 1330123

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Faktor-Faktor Yang Mempengaruhi Produksi Usahatani Padi Sawah Di Desa Mogoyunggung Satu Kecamatan Dumoga Timur Kabupaten Bolaang Mongondow Tumundo, Andreas Michael; Rori, Yolanda Pinky Ivanna; Loho, Agnes Estephina
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

This study aims to determine the factors that influence the production of paddy rice farming in the village of Mogoyunggung Satu, Dumoga Timur District, Bolaang Mongondow Regency. This research was conducted from October to December 2021. The method used in this research is quantitative descriptive analysis. The types and sources of data used in this study were primary data and secondary data. The sampling method used the simple random sampling method. The data were analyzed using the Cobb Douglas model regression analysis. , phonska fertilizer and labor have a significant effect on the production of lowland rice farming in Mogoyunggung Satu Village, Dumoga Timur District, Bolaang Mongondow Regency 38,699 with a significance of 0.000. Partially, seeds, urea fertilizer, and phonska fertilizer have a significant effect on the production of lowland rice farming. While land area and labor do not significantly affect the production of lowland rice farming. The coefficient of determination (R2) contributed by the factor of land area, seeds, urea fertilizer, phonska fertilizer and labor contributed 86.2% to the model formed while the remaining 13.8% was influenced by other factors not examined in this study.

Analisis Keuntungan Usaha Keripik Pisang “Nur Hayati” Di Desa Kinali Kecamatan Kawangkoan Kabupaten Minahasa Arsyad, Eka Vanisa; Pakasi, Caroline Betsi Diana; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

This study aims to analyze the profit of Nur Hayati's banana chip business in Kinali Village, Kawangkoan District, Minahasa Regency. The data analysis method was carried out using descriptive analysis method and presented in tabular form, then measured by the Revenue Cost Analysis (R/C) formula. The data collection method in this study was carried out by collecting primary data and secondary data. Primary data were obtained through interviews with the parties concerned based on a list of questions (questionnaires) that had been prepared, as well as direct field observations. Meanwhile, secondary data was obtained via the internet using Google Scholar. The results of this study show that Nur Hayati's banana chip business has a profit of Rp. 27,600,000 every month and is supported by an R/C Ratio value of 4.7, which means that Nur Hayati's banana chip business is experiencing big profits because the R/C Ratio value is > 1.

Bauran Pemasaran Kafe K2B Kelurahan Kleak Kota Manado Labia, Serlianti; Rori, Yolanda Pinky Ivanna; Pangemanan, Lyndon Reindhardt Jacob
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

This study aims to identify and analyze the marketing mix at K2B cafes in Kleak Village, Manado City. This research was conducted from August to September 2022. The selection of respondents was carried out by chance, that is, with whom the respondent met the researcher. The data used are primary data and secondary data. Primary data was obtained from K2B internet cafe owners in Kleak Village, Manado City. Secondary data was collected through interviews, based on a questionnaire, so that a total of 20 respondents. The results showed that there were 2 marketing mix variables that were satisfied, namely product variables (81.10%) and price (84.44%) while those who felt dissatisfied were place and promotion variables.

Saluran Distribusi Pemasaran Komoditi Jahe Merah Di Pasar Karombasan Kota Manado Pasuhuk, Maryane Tasya; Kaunang, Rine; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 2 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i2.48335

This study aims to determine the red ginger commodity marketing distribution channel at Karombasan Market, Manado City. This research was conducted from September to October 2022. The selection of respondents was carried out using the Snowball Sampling technique. The data used are primary data and secondary data. Primary data was collected through interviews and direct observation with wholesalers, retailers and consumers at the Karombasan Market based on a questionnaire. So that the total respondents were 10 people. Secondary data was obtained from the Karombasan Market office, regarding the history of the Market, regional boundaries, and the structure of the Market management. Secondary data was also obtained from the internet via Google Scholar in the form of books, journal articles and theses related to the topic of this research. The method of data analysis is descriptive qualitative analysis. The results showed that the assessment of marketing distribution channels at the Karombasan Market consisted of 1 channel, farmers - wholesalers - retailers - consumers. Wholesalers buy red ginger to farmers from Bolaang Mongondow and South Minahasa areas as much as 1,000 kg. Wholesalers sell red ginger to retailers at a price of IDR10,000 per Kg and retailers sell red ginger to consumers at a price of IDR12,000 per Kg. The linkage of marketing institutions in each red ginger distribution process forms 3 streams, product flow, information flow, and financial flow.

Analisis Pendapatan Usahatani Pepaya (Studi Kasus Di Desa Lembean Kecamatan Kauditan Kabupaten Minahasa Utara) Soba, Esterlita; Rori, Yolanda Pinky Ivanna; Pangemanan, Paulus Adrian
AGRI-SOSIOEKONOMI Vol. 19 No. 2 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i2.48341

This research aims to analyze papaya farming income in Lembean Village, Kauditan District, North Minahasa Regency. This research was conducted from April 2022 to June 2022. The data used in this research is primary data obtained through direct interviews with 3 respondents using a list of questions/interviews. Secondary data was obtained through books, journals and literature related to this research topic. The results of this research show that the average income from papaya farming is IDR 28,364,528 from Bangkok papaya revenues of IDR 50,160,000 per harvest. With an average total cost of IDR 10,871,824 for a total. The R/C ratio is more than one with a value of 3.2, which means that every rupiah spent in farming will receive income of IDR 3.2.

Strategi Pengembangan Usahatani Tomat Di Desa Tambelang Kecamatan Maesaan Kabupaten Minahasa Selatan Goni, Wanda; Rori, Yolanda Pinky Ivanna; Memah, Melsje Yellie
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50543

This study aims to analyze the development strategy of tomato farming in Tambelang Village, Maesaan District, South Minahasa Regency. The research was conducted for 3 months, from December 2022 to January 2023. The location of the research was Tambelang Village, Maesaan District, South Minahasa Regency, North Sulawesi Province. The data used in this study were primary data obtained through interviews using questionnaires while secondary data were obtained from journals and theses. The data collection methods used in the research were observation, interview, and documentation. The data analysis method uses SWOT analysis. The results of this study indicate that all indicators of tomato development in Tambelang Village have strengths to develop. It can be seen from the results of the analysis on the SWOT matrix that the coordinates are 0.36 - 0.5, which shows that these coordinates are in quadrant 1, namely supporting the growth strategy, which means being in very favorable conditions. It is said to be very profitable because it has strengths so that it can take advantage of business opportunities to be managed in the best way with a strategy to support significant growth (Growth oriented strategy).

Analisis Keuntungan Usaha Penggilingan Padi Di Desa Poopo Barat Kecamatan Ranoyapo Kabupaten Minahasa Selatan Soputan, Lavenda; Kaunang, Rine; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50558

The objective of this research is to analyze the profit from the rice milling business West Poopo Village, Ranoyapo District, South Minahasa Regency. This research was conducted from April to June 2023. The data used in this research are primary data and secondary data. Primary data were obtained from direct interviews with rice mill business owners. Secondary data were obtained from the Village Office, the Central Bureau of Statistics and other sources related to research. The sampling technique in this study used the Non-Probability Sampling method with purposive sampling. The data analysis method used is descriptive analysis which will be presented in tabular form. The research results obtained showed that the rice mill business in Poopo Barat Village, Ranoyapo District was profitable, both during the harvest season and not during the harvest season. The profit earned during the harvest season is IDR10.096.287 and during the non-harvest season is IDR2.385.286. The average profit within one month is IDR1.040.131.

Analisis Pemasaran Sagu Baruk Di Kampung Nahepese Kecamatan Manganitu Kabupaten Kepulauan Sangihe Sasue, Gilbert; Ngangi, Charles Reijaaldo; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50572

This study aims to analyze marketing channels, marketing agency functions, marketing costs, marketing margins, farmer’s share and marketing efficiency of sago baruk in Nahepese Village, Manganitu District, Sangihe Islands Regency. This research was conducted from February to April 2023, which is located in Nahepese Village. The sampling method used by farmer purposive sampling the number of respondents is 12 farmers, 3 collectors and 6 retailers. Methods of data collection carried out using primary and secondary data. The results showed that there were III (three) marketing channels. Marketing channel profit I is IDR120.000. The total margin for marketing channel II (a) is IDR30.000/bika, marketing costs are IDR8.000/bika and profit margin is IDR22.000/bika. The total margin for channel II (b) is IDR39.000/bika, marketing costs are IDR10.400/bika and profit margin is IDR28.600/bika. Channel III's total margin is IDR539.000/bika, marketing costs are IDR50.000/bika and profit margin is IDR514.000/bika. The efficiency value of marketing channel I is 0, marketing channel II (a) is 5.33%, marketing channel II (b) is 6.54% and marketing channel III is 8.41%. All of the marketing channels are efficient and marketing channel I is the most efficient.

Analisis Bauran Pemasaran Terhadap Tingkat Penjualan Roti UD Nabila Bakery Di Desa Kalasey Kecamatan Mandolang Saleh, Elvira R.; Rengkung, Leonardus Ricky; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.51482

This study aims to identify and analyze the application of the marketing mix in increasing sales at UD Nabila Bakery in Kalasey Village, Mandolang District. The method of data collection in this study uses primary data, where the primary data is obtained through interviews with 4(four) respondents which include product variations, price variations, sales condisitions and promotion. Meanwhile, secondary data was obtained through interviews with the owner of UD Nabila Bakery. The results of this study, it shows the application of the marketing mix in increasing sales volume at UD Nabila Bakery, namely in terms of products, the products produced are able to compete with competitors by always providing good quality both in terms of taste and texture of bread. In terms of price, UD Nabila Bakery sets a selling price that is relatively affordable considering its target market is from all walks of life. In terms of place/distribution channel, UD Nabila Bakery's bread has not been able to increase sales optimally due to competition for the same product, rising raw material prices and lack of expansion of the target market area, causing a decline in sales of the bread. And in terms of promotion, UD Nabila Bakery's bread still uses a simple promotion system, namely through word of mouth. So it has not been able to increase sales to the maximum. The increase in sales of UD Nabila Bakery's bread could occur because the product strategy and pricing strategy used were able to attract consumers to repurchase the products offered. With increasing consumer interest, there will be an increase in sales of UD Nabila Bakery's bread.

Rantai Pasok Beras Di Desa Mopuya Utara Kecamatan Dumoga Utara Kabupaten Bolaang Mongondow (Studi Kasus: Desa Mopuya Utara) Tarumingkeng, Flandio Geraldine; Talumingan, Celcius; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.52093

The study aimed to determine the product flow, financial flow and information flow of the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency. The research was conducted for 2 months, from July to August 2023. The research was conducted in Mopuya Utara Induk Village, North Dumoga Subdistrict, Bolaang Mongondow Regency, North Sulawesi. The data used in the study were primary data collected by conducting documentation, observation and direct interviews using a list of questions (questionnaire), and secondary data collected through the results of literature studies and related offices or agencies. The sampling method used by purposive sampling method was taken 7 farmers, after selecting 7 farmers continued with the snowball sampling method to know the institutions involved in the supply chain. The data analysis method used in this research is the analysis of the flow of the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency which is presented in a descriptive form that describes and explains the research subject. The results showed that the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency based on product flow, financial flow and information flow has been running very well, starting from farmers as producers to the community as consumers.

Co-Authors Agnes E. Loho Arsyad, Eka Vanisa Boki, Hardik Alvo Celcius Talumingan Dumais, Joachim Noch Karel Elsje Pauline Manginsela Fanindi, Doan Irando Goni, Wanda Jenny Baroleh Kalangit, Leony Maria Kaluntas, Tita Natalia Kapantow, Firka Kesya Katiandagho, Theodora Maulina Labia, Serlianti Lantu, Vanesa Gabrela Laoh, Esry Olly Harryani Laoh, Olly Esry Harryani Lelet, Anatasya Angelina Leonardus Ricky Rengkung Lihart Lumapow Lumingkewas, Jelly R. D. Mamesah, Steisi A. Manopo, Veronika Maria Medlama, Ilanus ., Memah, Melsje Yellie Ngangi, Charles Reijaaldo Ngangi, Charles Reijnaldo Onibala, Mega Pakasi, Caroline Betsi Diana Pangemanan, Lyndon Reindhardt Jacob Pasuhuk, Maryane Tasya Pinontoan, Keni Angga Porajouw, Winda Lita Theresia Rine Kaunang Rumagit, Grace Adonia Josefina Sagay, Benny Adrian Berthy Saleh, Elvira R. Saroinsong, Loudewicjk Saul Sasue, Gilbert Soba, Esterlita Sondakh, Mex Frans Lodwyk Soputan, Lavenda Sumayow, Regina Tarore, Melissa Lady Gisela Tarumingkeng, Flandio Geraldine Tommy Ferdy Lolowang, Tommy Ferdy Tumbel, Marc Asyer Tumundo, Andreas Michael

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